When it comes to running free trial promotions, you can trust our experienced team to get the job done quickly and securely. Ideal for launching new products. Offer your customers a sample of your product free, enabling them to try without risk.

This is a great way to introduce new products to your customer base and can help increase sales down the line. Increase customer confidence.

Offer your customers a money back guarantee if they are not happy with your product or service. This can help boost customer confidence and encourage them to take the plunge and try your product.

Learn more. Get customers in the door. Offer a free in-store trial of your product or service, so customers can experience what you have to offer before buying. It's a great way to increase foot traffic and get new customers through the door. These ideas are just some inspiration for your next free trial promotion.

Have something else in mind? Suited best for FMCG, fashion, and consumer electronic brands — free trial promotions are excellent at creating customer confidence. Some people are sceptics by nature and need assurances before they're willing to make a purchase.

Customers look for the best possible value and can make snap decisions based on how your product is presented in an ad or on the shelves. This way alone, it can be challenging to get across how great your product is. Free trial promotions work as a reassurance that your product is of the quality you claim to be.

By offering a free trial, you tell your customers that you're so confident in what you sell that you're willing to give them a taste for free. In a world where there is an endless number of choices, it's more important than ever to make a good first impression. Free trial promotions allow you to do just that by providing potential customers with a risk-free way to try out your product.

If they like what they see, they'll likely keep coming back for more. Returns are a hassle. You can save time and money by reducing the number of product returns you process each year when you give your customers the chance to try it before they buy.

Buyer remorse can result in product returns, but offering risk-free purchases eliminates this concern and greatly reduces the return rate. Free trials can be a powerful tool in any brand's conversion arsenal providing you with an invaluable amount of customer data.

Understand customers' needs and wants better and help increase sales with retargeting methods and using smarter communication tactics using the data you collect. When customers have a great product experience, they're more likely to tell their friends about it and write positive reviews.

Free trial promotions give your customers the chance to try out your product and see for themselves how great it is.

This can lead to some serious word-of-mouth marketing that can increase sales and grow your brand. Access Our Promotion Planning Workbook. ELEVATE YOUR SALES STRATEGY. Some of the world's most popular brands trust our team to help run their promotions worldwide.

Join their league today. Against a…. Read More. Explore how Benamic's end-to-end promotion management expertise helped Hisense create a successful UEFA Women's EURO…. Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five….

Managed Promotions. Claims Processed. What's Involved? Dedicated account manager for promotion planning, set-up, and management. You can get in touch with your dedicated account manager to address any issues and make sure your initiative is successful.

Design and development of promotion microsite. Get the most out of your free trial promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs.

AI-assisted entry processing, validation, and fraud detection. AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily. Automated issuing payments via a range of payment options. Our promotion pay out solution is convenient and flexible, with a range of payment methods to choose from.

We offer our services worldwide, so you can easily pay out anywhere you need. Keep your customers up to date on the progress of their cashback claims with email notifications customised to your brand.

Our premium customer support is available in 30 languages. Access to our powerful online dashboard. Ensuring your brand, promotion and bottom line are always protected. We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses.

They get first-hand experience with your product and can see whether it will fit into their workflow before making a purchasing decision.

Today, many SaaS companies like 7Shifts , Appcues , and Hootsuite use free trials to let customers test drive the product without talking to a salesperson. Customers want to try new products before they buy them. Three out of every four B2B buyers would rather self-educate and buy through an app than learn about a product from a salesperson, according to Forrester.

If your product can sell itself, meaning customers can easily discover its value within a few minutes of using it, then a sales demo is just unnecessary friction that slows down the buying process.

A self-serve free trial removes that friction. When implemented as part of a larger product-led growth strategy, a free trial can help you reduce your overall CAC by reducing the size of your Sales team and eliminating sales commissions from a significant portion of your deals.

Instead of having to pay a commission for every basic, low-cost package you sell, you can let your Sales team focus exclusively on high-value prospects that need extra hand holding and who can afford to pay a premium price.

If you can optimize your free trial conversion rate, you may be able to grow much faster than if you only offer a demo. Individual contributors also frequently search for tools to make their jobs easier. When those employees find a tool that works well for them, they may request that their managers consider purchasing the tool for the whole team.

And for managers, purchasing a tool that employees have already tested and begun to adopt is much less risky than introducing a new tool in the hope that employees will adopt it. If you want to achieve faster user growth and speed up your sales cycle for SMB customers, a self-serve free trial could be a great option, if you take care to mitigate the risks.

The biggest risk of a free trial — and one that is often overlooked by companies when they first introduce a free trial — is that you only get one chance to impress users with your product. If your free trial conversion rate is too low, your user growth may stall or even slow down as compared to when you only offered a demo.

The key to a successful free trial is to make sure your users can accomplish something meaningful during the trial. We explain this further in our guide to improving your free trial conversion rate , but there are two essential steps you must follow to mitigate this risk:.

Many companies that offer both a free trial and a demo structure their landing pages with two calls to action: one to start your free trial, and one to request a demo. Sales teams are still an essential part of most product-led strategies, but their role looks different.

To identify those prospects, Sales teams rely on product qualified leads PQLs. A PQL is a lead who has already experienced meaningful value from your product, making them much more likely to become paying customers.

This can be a big problem for opt-in free trials and usage-based trials, especially if customers can get value from your product without much setup. A small amount of abuse of your free trial is inevitable.

In this case, it might be better to switch to a freemium model and give away that product for free and find more advanced problems to solve with your paid product. Even though a majority of software users say they prefer learning about a product on their own through a free trial, there are still many cases when a product demo is a much more effective way to show the value of a product.

As we mentioned before, for most companies, it makes sense to offer a demo, even if you also offer a free trial, because some portion of your customers will always prefer the additional handholding and the opportunity to ask questions before they buy.

But there are a few scenarios where it makes sense to only offer a demo and not a free trial :. We provide a more in-depth analysis of when to use a demo-only model in our article on product-led growth vs sales-led growth.

There are a lot of factors to consider when deciding whether to use a demo or a free trial as your primary tool for showing customers the value of your product. The ProductLed Accelerator helps companies develop a successful go-to-market strategy, whether they choose to offer a demo, free trial, freemium product, or a combination of all of the above.

Along the way, we provide case studies, decision frameworks, templates, and worksheets so you can learn how to put the strategies to work for your company.