Ship the samples to the students. Pro tip: Ship to local FedEx offices near campus, just in case you need to change the student rep. This gives you a guaranteed address. Contact each student and explain the campaign and their specific tasks—including all requirements that must be met for compensation.

Give student ambassadors a script that supports your goals for the sampling event. Make it short and sweet, and keep it focused on the purpose of the campaign. Consider adding bonus incentives, such as making videos on campus.

Monitor the events and pay students as soon as you verify their work. Paying them quickly keeps your best student reps interested in doing future jobs for you.

Common Sampling Campaign Pitfalls Whatever you do, make sure you avoid these common product sampling pitfalls that seem to snag a lot of brands: Not paying enough. Show your brand ambassadors the respect they deserve. Asking too much of students. Remember, your brand reps are just students with no marketing experience.

Humans avoid unfamiliar things and situations ; the mere exposure effect explains that people typically prefer things that they are repeatedly exposed to in this case, familiar products. Therefore, by giving customers an opportunity to sample products, you are removing the risk of the unknown that comes with buying an unfamiliar product.

Here are some of the main reasons why implementing sampling into your brand awareness campaign can prove helpful. This again demonstrates the efficiency of sampling. Again, this has roots in psychology—by providing the customer an opportunity to try the product, you are decreasing their uncertainty and ultimately, any anxiety they may have around their decision to buy.

Looking to create an unforgettable brand activation that harnesses the power of sampling? Reach out to Inspira Marketing Group today to learn more about how we can help. How Effective Is Product Sampling? Eye-opening Research Eventeem. Definitive Guide About Product Sampling — All You Need to Know Peekage.

mere-exposure effect APA Dictionary of Psychology. The Importance of Sampling By Bobby Johnson February 10, Take advantage of the pre-planned events to introduce your new products to the consumers. It totally depends on your budget and how big an event you can sponsor.

In some cases, you can collaborate with the event management team and run your product sampling campaign at a lower cost and without sponsoring the whole event. It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event. These types of events are meant to help a lot with sales promotion as well.

Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market. That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special.

Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head. Yves Roches , for example, gives a gift to its customers on their birthday. They can order it online or pick it up from any shop.

Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time their customers make a purchase.

This way they're sure the freebies are delivered to the right destination at the least possible cost. Send your samples directly where there's a massive number of your consumers gathered together.

It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot. Let's say you're introducing a new sauce to the market.

For example, a company that sells outdoor gear might give out samples at a camping or hiking event. Influencer gifting is a newer sampling strategy that has become increasingly popular in recent years. Companies partner with influencers or bloggers to promote their products and offer free samples to their followers.

This strategy is effective because it allows companies to reach a targeted audience that is already interested in the product.

Influencer sampling also allows companies to leverage the trust and authority that influencers have built with their followers.

Subscription box sampling is a strategy that has become popular in recent years. Companies include samples of their products in subscription boxes that are sent to customers on a regular basis.

This strategy is effective because it allows companies to reach a targeted audience that is interested in similar products. University product sampling is a common marketing strategy used by companies to promote their products among the student population. Companies often set up booths or tables on university campuses and offer free samples of their products, such as food, drinks, or personal care items.

This provides an opportunity for companies to introduce their products to a young and diverse audience who may become loyal customers in the future. It is worth noting that universities may have specific guidelines and regulations regarding product sampling, including restrictions on the types of products that can be distributed and where they can be distributed on campus.

Workplace product sampling refers to the practice of providing free samples of a product to employees, either as a way of introducing new products or encouraging sales of existing ones.

Product sampling in the workplace can be an effective marketing strategy for certain demographics as it allows employees to try products firsthand and develop a positive impression of the brand.

This can lead to increased sales and improved employee morale as more and more employers are placing increasing importance on employee satisfaction and workplace culture. Every brand and campaign has particular goals that they want and need to achieve.

These goals will dictate whether product sampling is a worthwhile marketing strategy and which product sampling strategy is best. For example, if a brand is wanting to distribute free product samples of a new laundry detergent, utilising door drop sampling would be a strategic decision to inject the product straight into the heart of the home.

The following tips help to build a foundation of understanding in order to produce an effective product sampling campaign. By considering the following points, brands will be guided with who they are targeting and why, which will help to influence which product sampling method would be best for a campaign.

The first step in creating a successful product sampling strategy is to identify your target audience. Determine who your potential customers are and what their preferences and needs are.

This will help you create a sampling campaign that will resonate with your audience and increase your chances of converting them into paying customers. Not all products are suitable for sampling.

Choose a product that is easy to sample, cost-effective, and has a high potential for conversion. Consider the size, packaging, and shelf life of the product when choosing the right product for your sampling campaign. There are various sampling methods available, including in-store sampling, online sampling, street teams, events, and direct mail.

Choose a sampling method that aligns with your target audience and your budget. Define your sampling objectives, whether it is to increase brand awareness, generate leads, or drive sales.

Setting clear objectives will help you measure the success of your sampling campaign. Encourage potential customers to try your product by offering an incentive, such as a discount, free trial, or a gift with purchase.

This will increase the likelihood of conversion and encourage customers to buy your product again. For example, if you do not have any children living at home, we would not want to offer you children's products. Offers to try products are based on your preferences and past program participation, so if invited to join the TryIt Community, be sure to carefully complete all your questions to increase the likelihood of being invited to try a product.

The personal information in your profile will be used for TryIt program administration only and will not be shared for marketing purposes. Please visit the TryIt Terms of Use and the Bazaarvoice Privacy Policy for additional assurance.

We allow up to two user accounts per household. This is intended for a family member or someone else living in your home. Only one user account is permitted per person. We only support shipments within the contiguous United States at this time; excluding Alaska, Hawaii or Puerto Rico.

Unfortunately, we cannot ship to P. Boxes, so a full street address is required. Authentic reviews are very important in helping shoppers make a buying decision. To maintain membership, you will need to review all of the products you receive.

We expect our members to write unbiased, honest and authentic reviews. All reviews will be posted unedited, regardless of whether they are favorable or not. It remains a meaningful first touchpoint in developing a retail brand experience. Yet, despite its effectiveness, it can often seem outdated in the digital age, especially when we consider the potential costs involved in earmarking inventory for a free giveaway.

Why invest in product sampling? There are many reasons why this type of retail marketing tactic remains a favorite despite the logistics and effort that goes into executing them successfully. What are they? Alongside the other benefits of sampling, it also provides opportunities for your brand to connect more personally with consumers.

Using professional brand ambassadors to shape your sampling event and discuss the product puts a friendly human face to the brand.

Although not everyone may want to learn more—some people just love free samples! Take a moment to consider a few brief case studies relating to sampling events supported by Cliffedge Marketing to see how these events can thrive in action. Prairie Farms Dairy wanted to build its image as a family-friendly brand while developing a broader, more loyal customer base in its regional market.

Working with CEM, an Ice Cream Sundays tie-in promotion with the St.