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Consumer product trial

Consumer product trial

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Flow is often facilitated by technology Ghani and Deshpande, , which is evidenced by its increased prevalence in activities such as playing video games Keller et al. We suggest that as an optimal state that engenders the cognitive and affective experiences that are fundamental to effective product trials Kempf and Smith, , experiencing flow during a product trial will positively mediate product attitudes.

Stated formally: H1. Flow experienced during a product trial will mediate consumer attitudes toward the trialed product. To leverage the benefits of flow we need it to emerge in the trial. We suggest that curiosity is a relevant antecedent to flow in the context of product trials given its practical relevance to the product trial context.

Specifically, product trials provide the opportunity to learn new information about a product, which is the motivational crux of curiosity. Moreover, curiosity makes for a great antecedent because it has the potential to bolster both dimensions of flow, as we explain below.

Curiosity is a state of cognitive deprivation that arises from an information gap between what one presently knows and what one desires to know Loewenstein, Experienced as a desire to know, curiosity elicits a degree of arousal that motivates one to act and explore in the search of information Hill et al.

As an aroused state that gives rise to increased engagement, curiosity should bolster the absorption dimension of flow. Thanks to the inherent pleasure that comes with acquiring new information when one is curious, curiosity and satisfying curiosity more specifically, should also enhance the fluency dimension of flow.

Given its foundation in the amount of information that one has, one way to increase curiosity is by providing information about something, with curiosity following an inverted-U function based on the amount of information one is given Loewenstein, That is, curiosity the desire to know increases as one acquires information about something, but there is a threshold point after which one is satisfied with how much one knows and additional information serves to decrease curiosity.

Although research on curiosity in marketing is relatively scant relative to its prevalence in the marketplace Thomas and Vinuales, ; Wang, , research has shown that curiosity can have several different consequences for both consumers and marketers see Table 1 for a summary of the literature.

Seminal research in this area focused on the outcomes of curiosity as the result of individual differences Kashdan et al. The majority of research on the consequences of curiosity has focused on how it influences exploratory behavior.

For example, findings have shown that curiosity increases variety seeking Baumgartner and Steenkamp, ; Martenson, , information seeking Hsee and Ruan, and novelty seeking Kashdan et al. Furthermore, researchers have established that curiosity is linked to several positive marketing-related outcomes, including increased content sharing Ho and Dempsey, , increased satisfaction with information Ozkara et al.

Curiosity can also have positive consequences for consumers. For example, heightened curiosity can lead to increased learning Marvin and Shohamy, and memory Kang et al. In addition, curiosity has been found to have a positive influence on psychological well-being Gallagher and Lopez, ; Park et al.

However, curiosity can also produce negative consequences. For example, it can lead consumers to expose themselves to aversive stimuli Kruger and Evans, or make indulgent choices Wang and Huang, As explained above, we suggest that curiosity before a trial will facilitate flow during the trial based on the engaging and enjoyable aspects of curiosity.

This hypothesis is supported by findings in other marketing contexts that demonstrate a strong positive relationship between the two Hoffman and Novak, ; Mathwick and Rigdon, For example, Schutte and Malouff demonstrate that individual differences in curiosity enhance flow in creative tasks, which in turn mediates enhanced creativity Schutte and Malouff, While Schutte and Malouff operationalize curiosity as an individual difference, we advance their findings by showing that curiosity can also be situationally induced to subsequently elicit flow, which is important for its value in marketing, as it makes the experience possible for a wider audience.

We also advance their findings by demonstrating the relationship between flow and curiosity within a different psychological process — attitude formation. Stated formally: H2. Curiosity experienced before a product trial will enhance the flow experience during the product trial.

We also expect that certain people will be naturally more curious and as a result, more likely to experience flow in a product trial. We expect that openness to experience is an individual difference that should enhance curiosity given the willingness to engage with stimuli that it engenders Kashdan et al.

Furthermore, individuals who have high levels of openness to experience are driven to examine, which is related to a need to understand Murray and seek out new and novel experiences Zuckerman, We included openness to experience as an antecedent to curiosity based on the aforementioned properties and the fit with both curiosity and the product trial context.

That is, openness to experience constitutes an increased desire to explore and expand ones breadth of experience, which translate perfectly into having increased curiosity before a product trial. Moreover, openness to experience is highly relevant to the context of product trials, as it relates to and supports trying new things.

The nature of openness to experience has been debated for many years, with recent research suggesting that much of the disagreement has largely arisen because of its multifaceted nature DeYoung et al.

Importantly, both aspects of openness encompass increased ability and tendency to explore information, suggesting their inherent link with curiosity. We suggest that the motivation to explore that is shared by both dimensions of openness to experience will manifest in curiosity before a product trial, especially toward a music product trial which is the context of the study.

We expect this to be the case because a product trial for music presents abstract information to be determined as good or bad, which captures the intellect dimension, while it also provides sensory and esthetic information to be explored, which captures the essence of the openness dimension.

Combined with H1 and H2 , we offer the following serial mediation hypothesis. Those high in openness to experience will be more curious before the product trial, which will increase the strength of flow during the trial and together sequentially mediate more positive attitudes toward the product.

We also suggest that the relationship between curiosity and flow is more nuanced than previously suggested, such that it depends on the valence of information that elicits curiosity and that curiosity can have differential effects on the two dimensions of flow.

We consider the valence of information as a moderating variable because of its practical relevance to the context of product trials. Consumers are exposed to a plethora of information about products, whether it be through traditional word of mouth, online reviews or on social media Azemi et al.

Importantly, the information that consumers receive is sometimes negative and sometimes positive East et al. We also chose valence as a moderating variable because we expect both positive- and negative-valence information to equally elicit levels of curiosity, but to differentially influence the flow experience.

In the context of this research, we suggest that it is possible for positive and negative information related to products like music to elicit equal curiosity given the subjectivity involved in rating intangible goods Singh et al.

Moreover, consumers have become skeptical of marketplace information such as reviews and they are often unsure whether or not to believe them Sher and Lee, ; Reimer and Benkenstein, Lastly, while it may seem that negative reviews would not elicit as much curiosity, negative information, including that contained within online reviews, is often more engaging than positive Bitter and Grabner-Kräuter, , as evidenced by the negativity bias in the social transmission of information Bebbington et al.

It is likely therefore that after receiving negative information, consumers will want more information, which is the essence of curiosity. Considering these factors, both negative and positive reviews should evoke curiosity and leave people wanting to hear the song to decide for themselves. We expect positive and negative information to differentially influence flow though, because using negative-valence information to elicit curiosity should thwart its relationship with flow.

Because negative information is engaging Bitter and Grabner-Kräuter, , it should still elicit flow experiences related to absorption when engaging with the product. However, the negative-valence information should lead to a disfluent experience.

Consider the example of someone who seems to like the song once they start listening. The inconsistency between their experience and the prior beliefs set by the negative review will decrease processing fluency, which is an established outcome of inconsistency in information Topolinski and Strack, ; Winkielman et al.

The difficulty in processing created by the confusion would create a sense of dissonance and discomfort which would be experienced as disfluent Forster et al. The other possibility is that someone does not like the song, so even though this would be consistent with the negative-valence information from the review, the experience will be disfluent because they are not enjoying it.

Stated formally as a hypothesis: H4. The valence of information that elicits curiosity will moderate the relationship between curiosity and flow, such that curiosity elicited by negative-valence information will thwart the relationship. Combining H1, H2 and H4 , we suggest that curiosity before a product trial will enhance flow while consumers engage with the product during the trial but only if it is elicited by positive-valence information.

Flow will in turn mediate their attitudes toward it. The proposed moderated mediation relationship is illustrated in Figure 1 below. We test our hypotheses across a series of three studies. Study 1 seeks to support the simple mediation relationship H1 and H2 while manipulating curiosity using written information about the product.

Study 2 seeks to support the sequential mediation relationship H3 , such that those higher in openness to experience would be more curious before the product trial and in turn more likely to experience flow and have more positive attitudes toward the song.

Study 3 seeks to moderate the relationship between curiosity and flow by manipulating the valence of information that elicits curiosity using product reviews H4. The goal of Study 1 is to provide initial support for the proposed mediation relationship.

The literature suggests that providing information about a product will increase curiosity until a certain point in which more information will decrease curiosity Loewenstein, We seek to demonstrate this by providing people with low, moderate and high amounts of information about the product before a trial.

We will use music as the product to be trialed in each of our studies as it is a common product to first listen to samples of music on podcasts and music applications. We expect to find that those who received a moderate amount of information before the product trial would be most curious and as a result, have a stronger flow experience during the trial which in turn mediates increased attitudes toward the product after the trial.

Participants were told that they were randomly selected to listen to progressive house music, to make it seem like the type of music was randomized, meanwhile everyone was listening to the same song a 3-min clip of the song Indigo by the artist Fehrplay.

The clip of music had no lyrics in it to minimize the influence of differing perceptions of the words and language. One group was given a minimal amount of information, they were only told the type of music they would be listening to, so we expected curiosity to be relatively low among this group.

The second group was given a moderate amount of information, comprised of three sentences explaining how the sounds within progressive house songs are put together and we expected curiosity to be highest among this group.

The third group was given a large amount of information, including the information given in the moderate condition in addition to two paragraphs of information about how the sounds are made and the history of that type of music. We expected that this was too much information and participant curiosity would have decreased as a result.

See Appendix 1 for the full text used in the manipulations. After the manipulation and before listening to the music, we assessed curiosity. Next, participants were asked to listen to the clip of music. Then, we assessed the dependent measures as outlined below along with other measures for exploratory purposes that are not reported here, as was the case in all studies, and finished with demographic questions related to age and gender.

To demonstrate the effectiveness of the manipulation we compared curiosity ratings across the three conditions using a one-way ANOVA. To demonstrate that curiosity influenced flow during the trial, we ran the same one-way ANOVA across conditions on reported experiences of flow.

The primary focus of Study 1 is to demonstrate that flow mediates the relationship between curiosity and product attitudes. To do this, we ran PROCESS model 4 in SPSS Hayes, with 5, bootstrap resamples.

Because we had three conditions in our predictor variable, we needed to compare the moderate information curiosity condition against both the low and high information conditions independently.

To do so, in PROCESS we identified our predictor variable as multicategorical. This option allows for a comparison of all three conditions together, providing output of focal comparisons of the indirect effects across the conditions, ultimately producing relative indirect effects. We expected to see that the indirect effect was strongest in the moderate information condition.

This demonstrates that a moderate amount of information bolsters the indirect effect on product attitudes. The negative relative indirect effect demonstrates that providing too much information has a negative influence on flow and ultimately product attitudes.

Study 1 provides initial support that curiosity can be manipulated prior to a product trial and in turn it influences the nature of the trial experience and eventual attitudes toward the product. Specifically, a moderate amount of information prior to the trial facilitates curiosity, which fosters flow during the product trial and in turn mediates positive attitudes toward the product.

Together, these results suggest that curiosity can optimize product trials by eliciting flow, which benefits both the consumer and the company running the trial. While the manipulation of curiosity in Study 1, which entailed providing information about how the product is made, produced statistically significant direct and indirect effects on attitudes toward the song, it produced only a relatively weak increase in curiosity.

We believe that the significant indirect effect despite the relatively weak increase of curiosity highlights the strength of the relationship between flow and attitudes.

That is partly because the indirect effect is the product of the linear relationship between X and the mediator the a path and between the mediator and Y the b path and that the relatively weak manipulation would have decreased the strength of the a path Hayes, A significant indirect effect despite this means that the b path flow to attitudes was notably strong.

While we did find support for the proposed mediation relationship in Study 1 despite the relatively weak manipulation of curiosity, we want to find more powerful sources of curiosity, in part to bolster the effect size and the practical implications of the findings.

We do so in future studies, including a stronger manipulation in Study 3 to increase power Meyvis and van Osselaer, In Study 2, we seek to provide additional support for this mediation model with curiosity as generated by individual differences in openness to experience, which we expect to be a relatively strong source of curiosity.

The goal of Study 2 is to provide support for our mediation model based on individual differences. That is, people who are inherently more curious should be more likely to experience flow during a product trial, which will in turn lead them to evaluate the product more favorably. We suggest that those who are high in openness to experience should be naturally more curious prior to a product trial.

After participants had listened to the song, we assessed openness to experience, flow, attitudes toward the song and demographic variables related to age and gender.

It was important to measure openness to experience and curiosity at separate times after the experience vs prior to the experience, respectively to guard against common method bias.

It is also possible that individuals high in openness to experience simply enjoyed electronic music more, which would naturally enhance their experience of flow during listening.

As such, we assessed how much participants liked electronic music to ensure that it was not confounded with openness to experience. This study followed a quasi-experimental design, as it only measured the independent variable.

Openness to experience was measured using the big-five aspect scales BFAS scale DeYoung et al. To test the sequential mediation model H3 we used Model 6 of the PROCESS macro in SPSS Hayes, We ran two iterations — one for each component of openness as the independent variable, with curiosity and flow as sequential mediators and product attitudes as the dependent variable in both iterations.

Both models provided support for the sequential mediation relationship. Lastly, we ran a correlation to determine whether those who were high in openness to experience did not simply enjoy electronic music more. Study 2 replicates the findings of Study 1 using an individual difference variable demonstrating that participants who were high in openness to experience were also inherently more curious before listening to the song.

Consequently, they were more likely to enter flow during listening, which in turn mediated more favorable evaluations of the song. These findings demonstrate a novel individual difference variable openness to experience that facilitates flow.

Having demonstrated that flow is key to consumer-related outcomes and curiosity is one way to enter flow, we designed Study 3 to provide a more robust understanding of the phenomenological relationship between curiosity and flow, as this could open the door for marketers to enhance flow opportunities for consumers.

Study 3 has two goals. The first goal of this study is to obtain insight into why curiosity leads to flow, which we achieve by severing their relationship using negative-valence information to elicit curiosity.

The second goal of Study 3 is to manipulate curiosity in a new, stronger way to increase the generalizability of our findings and to increase the practical value of the findings. Because the manipulation in Study 1 produced some marginal increases in curiosity, we seek a more powerful manipulation to strengthen the effect.

While Study 2 demonstrated that individual differences in openness to experience provide a strong source of curiosity, we want to find something that marketers can control.

We do so using a combination of product reviews and a preview of the content, which consumers are often exposed to and can influence their attitude formation and emotions Huang and Korfiatis, We intended to use product reviews to demonstrate that equal levels of curiosity can be generated from negative- and positive-valence information in the marketplace.

We used the preview of the song to manipulate the amount of information that people received before the trial and ultimately influence their degree of curiosity.

In Study 3, we again follow the logic of the inverted-u hypothesis used in Study 1 to manipulate curiosity, but we focus on the latter half of that relationship.

That is, we provide a moderate amount of information or we provide too much information to decrease curiosity. We designed a pretest to serve several goals. First, we wanted to find negative and positive reviews that elicited equal levels of curiosity.

Second, the pretest was designed to find a way of thwarting curiosity that is naturally found in the marketplace. To do so, we used content previews, suggesting that after curiosity has been aroused by reviews, a long preview will provide too much information and will thwart curiosity.

This is also something that marketers should be aware of, as providing consumers with too much information will reverse the benefits of curiosity. Lastly, it was important to establish these relationships in a pretest because we did not want to measure curiosity in the main study, to ensure that measuring it before the trial did not account for or bolster the effects on flow that were found in Study 1.

While the reviews contained the same information about the song, they differed in that they focused on aspects of the song that were either poorly negative review or well done positive review. After listening to the song, participants were asked to provide demographic information about their age and gender.

The pretest thus followed a 2 review valence: positive vs negative × 2 song preview: yes vs no between-participants design. To determine the effectiveness of our manipulations, we ran a 2 review valence × 2 song preview ANOVA on curiosity.

Together, these results support the efficacy of our manipulations — we found positive and negative song reviews elicit equal levels of curiosity and that providing a song preview following the reviews thwarts curiosity. The main study used the same design as the pretest but without a measure of curiosity to reduce any potential demand effects of assessing it prior to the product trial and influencing the results by virtue of being measured.

The manipulation check was asked following the dependent measures to limit the influence of asking that question on perceptions of the song.

Importantly, the mean rating of those who received positive reviews was on the positive side of the neutral scale midpoint 4 and the mean rating of those who received negative reviews was on the negative side of the scale midpoint.

This model was selected because it allows for a dichotomous dependent variable. This suggests that curiosity leads to flow when it is elicited by positive information, but not when it is elicited by negative information. Next we sought to examine the relationships between curiosity, information valence and the two dimensions of flow.

Together, these results suggest that curiosity elicited by negative information does not enhance flow because of thwarting the fluency aspect of it. Study 3 shows that the relationship between curiosity and flow can be prevented by using negative-valence information to elicit curiosity, which provides a keen insight into this relationship.

Study 3 also provides insight into marketing strategies that can be used to elicit curiosity and flow. In particular, the results demonstrate that while content previews can elicit curiosity, if they give too much information they can backfire. The results of this research demonstrate that curiosity prior to a product trial of music facilitates entering the optimal state of flow state while listening to the music, which in turn mediates positive attitudes toward it.

We demonstrate that curiosity can be manipulated by the amount of product information or a sample of the product and people who are more open to experience are naturally more curiosity before a product trial.

Furthermore, we elucidate how curiosity produces flow by showing that their relationship is dependent on the valence of the information that is used to elicit curiosity.

Curiosity elicited from positive information facilitates both the fluency and absorption dimensions of flow, but when curiosity is elicited via negative information, the fluency aspect of flow is thwarted.

These findings make several contributions to marketing theory and practice as discussed below. The primary contribution of this research is demonstrating novel factors that positively influence the quality of a product trial experience, including both the affective and cognitive aspects and in doing so, consumer attitudes toward the trialed product.

Extant research has focused on factors that influence the likelihood of engaging in a product trial or not Steenkamp and Gielens, , whereas the factors that influence the quality of the trial have been largely overlooked.

Of the limited research that has explored this topic, it has focused on the ability of advertising to influence the cognitive aspects of aspects of attitude formation within a product trial Kempf and Laczniak, Our research extends these findings by demonstrating how to use curiosity to encourage the optimal state of flow Csikszentmihalyi, Moreover, while the extant literature focuses on the ability of advertising to influence the product trial experience, sometimes demonstrating that it does not have any influence Hoch and Ha, , our studies contribute to this by showing the effectiveness of content previews and written descriptions of the product.

Our moderation findings also advance the literature by explicating the nature of the relationship between curiosity and flow. The current literature suggests a uniformly strong and positive relationship between curiosity and flow, with curiosity as an antecedent to flow Kashdan et al.

Some researchers have gone as far as to posit curiosity as a dimension of flow Hoffman and Novak, ; Ozkara et al. We contribute to this overall discussion by demonstrating that curiosity can exist separate from flow. We also demonstrate that the relationship is more nuanced than previously thought.

In particular, the relationship depends on the valence of information that elicits curiosity. Our findings also clarify why the two are related, such that the relationship is partly based on the ability for curiosity to bolster fluency, which accounts for the inherently enjoyable aspect of flow.

This is also consistent with findings that curiosity can elicit pleasure in obtaining new information Litman, Our findings also have theoretical implications for the persuasion and customer acquisition literatures.

The combination of curiosity and flow was capable of increasing attitudes toward a new song from a relatively unknown genre of music.

It is important to note the role of the indirect effect in our findings and thus, the importance of flow in attitude change. Curiosity did not have a particularly strong direct effect on attitudes in our studies, but it did have a strong indirect effect through flow.

Our results suggest that flow is what is most important in driving attitude change and curiosity is one way to encourage it to happen. By demonstrating that curiosity can influence flow while listening to music, our research also contributes to the emerging literature that reveals flow can be elicited by factors beyond the balance between high levels of skill and task demands has become convention in flow research Keller et al.

Moreover, in demonstrating an individual difference factor i. openness to experience that is capable of facilitating flow via increased curiosity, our results also contribute to research on individual difference antecedents to flow, which has identified the importance of optimal stimulation levels Steenkamp and Baumgartner, and autotelic personalities Hoffman and Novak, Our findings also make several contributions to marketing practice.

Most notably, our results demonstrate how marketers can use information to optimize the trial of their product and why they must be careful about how much information is given. For example, in Study 1, we demonstrate that giving too little or too much information limited curiosity and in turn flow and product attitudes.

It is common to provide consumers with a preview of the product or service, but as we demonstrate in Study 3, a preview can provide too much information and subsequently decrease curiosity.

Our manipulations also demonstrate that marketers do not need to rely on advertising to influence the trial experience, which can be quite expensive. Revealing product information and giving a preview can increase curiosity and can be done at minimal cost and done right before the trial itself.

Our findings also highlight the relevance of flow to marketers as an optimal experience and the benefits that it has in product trials.

As discussed above, our results suggest that flow is the underlying mechanism driving attitudes and curiosity is one way to encourage it to happen in product trials.

This has practical implications in that marketers should make efforts to encourage flow in other ways, as situational factors other than the product itself would be likely to influence flow during a trial.

Controlling the environment to allow for full attention to be paid to the product by reducing distractions and the potential for negative emotions would help foster the absorption dimension of flow.

Sounds and visuals could also be added to the experience to enhance the fluency of the experience, as would ensuring the right amount of challenge if the product is mastery or performance related Csikszentmihalyi, The ability for curiosity and ultimately flow to drive attitude change toward a new type of music in such a short amount of time also has important implications for practitioners with regard to best practices in customer acquisition and for companies that are continuously releasing new products.

Indeed, it is possible that curiosity and flow can be used to mitigate psychological barriers to trying new products and to produce meaningful attitude change Roy and Lahiri, ; Saine et al. It is important to note that not all sources of information about a product will elicit equal amounts of curiosity.

Marketers should consider what information to leak to consumers to peak their curiosity in a way that has the strongest effect. This is evidenced when comparing the strength of the manipulations in Studies 1 and 3.

In particular, our results from Study 1 suggest that providing information on how the product is made may not be as powerful in eliciting curiosity as showing teasers of the product itself, which was used in Study 3. This suggests that when possible, marketers should try to reveal small, attractive aspects of the product itself to enhance curiosity.

However, we only used two different sources of information to manipulate curiosity, so future research should explore other avenues. Our findings and the limitations of our studies open the door for many potentially fruitful future inquiries.

Having demonstrated flow as a mediating mechanism of product attitudes in product trials, future research can explore other ways to foster flow. Trials are an effective way to do just that and let the product work its magic on consumers.

Once you have expanded the number of people who have experienced the product, your sales will naturally grow as a result. If you are doing a trial of your product and your competitors are not, it stands to reason that you could gain market share along with an edge over your competitors who are not doing trials of their products.

In this age, it's essential to take every advantage you can get to make sales and steer your product to the front of the pack. Customers using your products in a trial are investing in a relationship with the product, and through a CPG product trial you will also have opportunities for your brand to interact with these new customers and further build the relationship.

Chances are, your product isn't perfect and may have ways in which it, or your customer service, could be improved. A product trial gives you the opportunity to solicit this feedback in order to make adjustments to future iterations of the product. Even great products can often be improved, so be sure to keep an open mind to constructive criticism--it could mean the difference between a product that becomes a success and one that just doesn't make it.

A trial is by definition time-limited, so by the time participants get near the end, they will want to ensure they can keep using the product, if they have enjoyed doing so.

You can also create urgency by offering a discount for ordering before the trial ends, or if you'd rather, after it has ended. There will not be another time when customers feel the same amount of urgency, so it's crucial to take advantage of that opportunity when you have it.

Doing a CPG product trial can also have possible drawbacks, and it's important to consider them when deciding whether to do a trial and how to conduct one. Part of this success has been through product trials, which encourage people to try new things and switch from more well-known brands to lesser-known ones that have unique benefits.

Many consumers are reluctant to purchase new products, even at low cost, but will try a free sample through a product trial and will purchase if they find the CPG product to their liking. A product trial breaks down a significant barrier to getting new customers with the potential to create repeat customers who will use the products regularly with the right encouragement.

Harry's gives new subscribers a free or highly discounted razor, cover, and 2-week supply of shaving cream when they sign up for a new subscription.

If they don't like the trial products, they can cancel the subscription at any time. Naturebox offers new members a day trial of a free snack box with six full-size products to try.

The brand also guarantees that new customers will make back the cost of their membership or get equivalent store credit when they renew. Boxes for a variety of special dietary needs are available, including a protein box and a vegan box, among others.

Blue Bottle Coffee offers a free first ounce bag of coffee to try. After ten days, a subscription is started automatically unless the participant cancels it.

Product poduct Aka: consumer testing or comparative testing is the Consuner of measuring the properties Conxumer likely performance of products with a target audience. Consumer product trial usually Cheap Grocery Discounts Test it out for free product Cosnumer to consumers to try. There are various reasons brands do so before launching a new product. It can be consumer insights researchbrand awareness, brand activationsales promotionor other marketing and branding activities. This article will go over what product testing is, how it helps you market your product, what a step-by-step product testing process looks like, and how to optimize it to get more accurate results. A prodct beverage manufacturer launched a new brand featuring brightly-colored packaging. The client wanted Request Web Design Quote Form early read on Conssumer was driving prdouct to try the new product and how consumer attitudes were developing Budget-friendly household safety gear the product. With Request Web Design Quote Form prouct of the product and possible confusion between it and other products on the market, the client needed to ensure that the consumers being surveyed were verified buyers of the correct product. Also, since the packaging came in several unique variations, the client needed to be able to identify exactly which variation the survey respondents had purchased. In-store awareness was very high — in fact, the number of consumers who reported noticing the product on display was almost 2x higher than the brand typically saw. The creative packaging also drove awareness and purchase, with package likeability at almost 10x higher than the brand average.

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