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Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Try something traditional by giving guests every 10th burger on the house, or throw a thank-you cocktail party every quarter for your biggest spending regulars.

Whatever type of promotion you choose, rewarding customer loyalty builds connections with regulars. You can even create a secret loyalty program to make it effortless for guests. People are so crazy about online ordering that it makes sense to promote heavily if you have it.

The promotion can be as straightforward as sharing the links through social media and emails. If you want to sweeten the deal, throw in a free menu item or a small percentage off the delivery charge to entice people to order. Both national holidays and tiny local festivals bring opportunities for creative and profitable restaurant promotions.

This classic promotion works better for casual spots than fine dining restaurants. Some classic combos are a free order of fries with a pub burger or a free ice cream with an entree.

Free desserts are a crowd-pleaser. In recent years, people have flocked to pop-up restaurants and events. For an established restaurant, the style of promotion could mean inviting a guest chef into the kitchen to create a special menu.

With access to guest data and order history, you can slice and dice your email list to offer highly personalized promotions. For example, you could email people on their birthday with a code for a free order of their favorite dessert to celebrate.

Identify guests who have spent the most on bottles of wine to promote a wine pairing dinner. To get the most mileage out of this event, provide a photography station with a ring light so guests can take appealing photos of the dishes to share online. Create a hashtag and offer a prize for the most comments or shares of an image from the night.

If an event feels like too much work, consider sending the right influencer a gift card to dine with you. Consider offering a free dessert or side dish to those who share a post about the restaurant. Or, post a dish with the caption that everyone who comments and tags a friend gets a chance to win that dish when you pick a number at random at a later time to select the winner.

You can also enter everyone who shares out a post to their own network into a drawing for a free dinner. Love it or hate it, that annual pumpkin spiced latte craze shows how much people love their seasonal foods. Plant your flag in hot cocoa, apple cider donuts, and watermelon salad and promote those seasonal specialties any chance you get, with or without discounting the items.

If you happen to be open Monday or Tuesday night when many other restaurants close, this is a good time to run an industry night or happy hour. Invite a guest bartender to step behind the bar and generate buzz. Cooks and servers want to grab drinks and snacks after work, too, regardless of the time of day.

Personalized restaurant promotions like this enhance your connection with guests and help create long-term loyalty. Use this list to spark some inspiration. With a little research and strategic thinking, you can plan a restaurant promotion your guests will love.

By signing up, you agree to our privacy policy. You also agree to receive marketing communications from OpenTable about news, events and promotions.

You can unsubscribe from OpenTable emails at any time. Skip to content. Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions?

You could focus on: Families The after-work crowd People who enjoy early dinners Theater goers Wine lovers Picturing a specific regular who falls into the group you want to target with your promotion will help you brainstorm the kind of promotion ideas most likely to delight them.

Start a loyalty program Every restaurant prizes its loyal customers.

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Search this site Photo: Deposit Photos. Photo: MOD Pizza. Einstein Bros. Bagels Offers FREE Coffee Every Day am to pm FREE Einstein Bros. Reusable Cup Earns Bonus at Starbucks am to pm Discounted Starbucks. Panera Bread's Unlimited Sip Club Offers Discounted Beverages am to pm Discounted Panera Bread.

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All you gotta do is Pucker up this month! The code will issued via direct message on Instagram and can be used for curbside takeout or delivery from February 19th through March 8th! Some crust types, toppings, sauces, and premium items may come with an additional charge. Within 24 hours of ordering, check your Rewards account under the My Deals and Rewards tab to claim your offer.

Note that you must claim your offer within 7 days and use it within 30 or it will expire. If your offer expires before you use it, you can still earn another.

Through February 20th, The Cheesecake Factory is running a promotion that rewards guests with every online purchase of eGift cards!

Note that this offer is valid on eGift cards purchased online. The dining credit received from this promotion may be used beginning February 21st, , and it expires at the end of the business day on March 31st, No promo code is required — simply order through the offer in the app!

That means you can get your daily coffee fix for a lot less for a whole month with this Rewards Member exclusive offer! Note this offer excludes Nitro Cold Brew, Cold Brew, and Espresso coffee beverages.

Limit 1 per reward member per day. These nachos are topped with refried beans, nacho cheese sauce, seasoned beef, sour cream, and diced tomatoes.

Sound good? All you need to do is sign up and your reward will be posted to your account within 24 hours! Note that prices may vary in AK and HI. This offer is valid through February 16th and can only be redeemed on orders placed online.

Your offer will be valid for two weeks. Note that offers must be redeemed in the app or through the website for pickup orders, and redeemed in-store through the app for dine-in orders at participating locations. They are not valid for delivery and can vary by account.

To score the deal, place your order online or through the app and use promo code 99CRAZY at checkout. Keep in mind that there is a limit of 5 Take Homes per entrée when dining restaurant, and a limit of 1 per entrée with To Go online orders. Remember, Take Home entrées do not include soup, salad, or breadsticks.