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Event sample giveaways and promotions

Event sample giveaways and promotions

Giveawayx to Product review deals it: MiniStand: Miniature Phone Stand. Promotional Drinks Bottles 6. Colored Canvas Drawstring Bag. Giving Evemt Pocket-friendly meal bundle deals snack box zample can be a great way to attract attendees who are interested in food and snacks. We love this easy way to declutter and detangle your collection of electronics. It is recommended that you offer all participants a gift for taking the time to enter.

Event sample giveaways and promotions -

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest.

The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own.

Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later.

When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business.

This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening.

Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record. For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume.

If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers.

If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers.

There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well?

Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be.

You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry.

Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter.

com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads.

Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure.

More exposure can lead to more referrals and social media shares. This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build.

The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand.

You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal.

Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc.

Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks.

For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign.

The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience.

Our top choice for running the best promotional giveaway, especially if you have a WordPress website, is to use RafflePress.

RafflePress is the best WordPress giveaway plugin on the market. This giveaway app comes with a drag-and-drop giveaway builder and flexible giveaway templates for making any type of giveaway. It also has tons of 1-click entry options designed to grow your business leads and sales, such as actions to:.

RafflePress lets you host your giveaway in any WordPress post or page or on custom distraction-free giveaway landing pages. You can share your contest anywhere online while sending targeted traffic to your business website.

Check out this step-by-step guide to learn how to create an online contest with RafflePress from start to finish.

If you found this article helpful, be sure to join us on YouTube , Twitter , and Facebook for more giveaway guides and tutorials. Disclosure: Our content is reader-supported.

This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers. We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow.

Do NOT use keywords in the name field. Let's have a personal and meaningful conversation. Your Real Name. You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.

Written By: Stacey Corrin Stacey Corrin. Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO. See Full Bio. John Turner. John Turner is the co-founder of RafflePress.

December 22, What Are Promotional Giveaways? Promotional Food and Drink 2. Branded Stationery Sets 3. Promotional Desk Toys 4. Branded Plushies and Mascots 5. Promotional Drinks Bottles 6. Branded Tech Merchandise 7. Promotional Audio Products 8.

Whether sampl need goodie bag swag or a gift item sampld attendees, participants, presenters, awardees or sponsors, you can have come to the Promotoins place! The givaeways celebrations can be charity-related, for a Cheap food packages Affordable restaurant discounts meeting, a conference, anc product launch party, a premiere or opening event and much, much more! It is used to describe the free items that companies give away as a form of advertising. Check out out our featured article— Try These Clever Swag Ideas For prommotions EventMB for 10 trends in event promotional items and some hot products you should be aware of! Get your event attendees excited about your giveaways and stay ahead of your competitors! Event Giveaways—chapstick, pens, microfiber cloths and calendar! Evfnt stuff, given away to conference attendees, is an promotionx way to promptions a lasting brand impression and give people a Event sample giveaways and promotions to remember names prmotions ideas. Oromotions days, the conference space looks a lot different for event attendees as well as exhibitors. Virtual event swa g is now a thing. And as in-person events slowly come back to the fore, conference-goers will need to really be wooed by high-quality promotional products to make the experience worth it. More than ever, creative ideas are needed to separate your brand, organization or ideas from the rest.

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5 thoughts on “Event sample giveaways and promotions

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