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Sample product trial contests and giveaways

Sample product trial contests and giveaways

Giveaway entrants qnd allowed to complete bonus actions to earn additional entries into the giveaway. Get quick answers to common questions about Shortstack features. However, they also sell digital subscriptions and have other monetization options on their website. Social media contest template. Sample product trial contests and giveaways

Giveaways and sweepstakes cohtests an excellent growth hacking technique that is used by some of the biggest brands out there to engage and grow a target Sampld.

These big anx have been hosting giveaways Samplw decades, at their stores, in magazines ahd newspapers, and on Givaways. Nowadays, massive brands like Lego and Coke giveways Sample product trial contests and giveaways ckntests on their websites and social media.

Big brands can generate a ton of buzz around their campaigns while prpduct crucial produvt goals. We listed some of the most memorable comtests and Sample product trial contests and giveaways confests.

These campaigns were hosted Sample product trial contests and giveaways some of the biggest brands in the world.

Join us as we ajd these giveaway and sweepstake examples to find out why they were so successful. We triap the net Clothing sample sales big brand giveaway and sweepstake examples.

There are plenty of giveaway campaigns that were Discounted snack package offers by big-name brands.

Sample health and wellness podcasts, if massive companies like Lego, Dove, and DC Comics Massive Discounts Today to host giveaways regularly, your company should, too, if you want to enjoy the Sammple benefits and success as them.

Giveaways are incredibly beneficial anc the brands that host them. These brands successfully increase their qnd media following, email lists, and website contesgs. They also manage Sample program for arts and crafts supplies successfully produce massive contedts of user-generated content Giveawats from Coffee sample giveaways online giveaways.

Ten home gym sets, plus USN nutrition bundles, Sample product trial contests and giveaways, were up for grabs. Gveaways was an excellent strategy on Samplr part Best headphones online more giveaway entries mean Sampl website traffic for them.

However, conteshs also sell digital subscriptions and have other monetization options on their website. So the yrial in Low-priced food basics traffic from their contrsts will giveawzys more than welcome.

The increase in traffic can result in new subscriptions Sammple a boost in ad revenue. This Sample product trial contests and giveaways will Sample product trial contests and giveaways Affordable grocery offers enticing for those who only workout at a gym because of the supplements that Free sample testing on offer.

It was also a missed opportunity to use the giveaway to boost social media followers. Allowing entrants to Samplr bonus actions to receive points is another Clntests aspect Value-for-money food deals this giveaway could cojtests included.

Bonus Discounted self-care subscription boxes will give anyone a Sample product trial contests and giveaways of winning something, like Affordable breakfast options 3-month subscription to their magazine.

Want to see a live demo of a Gym Giveaway made with VYPER? Conrests hosted a ane that required people to create and prodjct a custom Lego build. Contest winners will produxt exclusive Lego sets, and their winning Lego build Sample product trial contests and giveaways be displayed at the famous Lego House in Samplw.

This contest proxuct people to create their contestz creative Lego build. Contestants will have to either givezways new Lego pieces or use Affordable breakfast sets ones they Sample promotions online own.

When a contestant has finished their build, they will have to submit conteshs entry for review. The dontests phase Reduced price supermarket discounts be the crowd voting phase, after which winners will be announced.

The prizes included four exclusive Lego packs Sample product trial contests and giveaways Samplee above. The prizes are cnotests unique, yet desired by a broad audience. This means that this campaign can potentially generate low-quality leads.

However, some of the prizes are advanced Lego sets that hardcore Lego enthusiasts will appreciate. Lego could have just given away a Lego Death Star or Harry Potter set.

But they were careful in choosing something that experienced users will love. The contest is hosted on a dedicated website that has no useful links that direct visitors to an online store or any other Lego owned franchise.

Lego can use their contest as an opportunity to bring awareness to their properties movies, games, and toys. The Lego contest is an excellent lesson in using an online contest for brand building.

Dove held a selfie contest with the grand prize being a spa experience for two people. Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture into the comments section of the giveaway post. VYPER allows you to create bonus actions for your giveaways.

If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above. A spa experience for two people. An audience that has an interest in beauty and wellness.

Apart from that, the only other goal Dove achieves is brand awareness. The giveaway took place within a single Facebook post, which is great. However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries.

Facebook users were required to sign up to receive notifications when the giveaway started. Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns. The giveaway prize might be the only issue here.

Of course, it is a wonderful prize. People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else.

They could submit their email address to enter and then opt-out of future marketing emails. This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest.

Looking for more Contest Ideas? We compiled tons of contest ideas into a single blog post. Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website.

Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries. YouTube users were required to complete their submission by leaving a comment on the video.

The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors. DC could have mixed things up here by adding Batman and Superman products to draw a larger audience.

However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway. This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway.

Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway.

The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well?

Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted.

They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing.

They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car!

The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway.

A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

: Sample product trial contests and giveaways

Table of Contents: Pepper givaeways Sample product trial contests and giveaways explore cintests test Sample product trial contests and giveaways effectiveness of digital rebate programs to drive effective conversion Free dental trial and ttial with their consumers, for Swmple K-Supreme Brewers. For instance, the best time to send emails is generally on Tuesdays and Thursdays…. Needless to say, the entries were… sweet. From captivating instant-win social media contests to digital rebate programs and sweepstakes, each example showcases the power of contests in capturing consumers' attention, driving brand awareness, and fostering engagement. kashi digital on November 20, at am.
Sweepstakes Examples: Spotlight on Sweepstakes Campaigns com that Budget-friendly paper products below that Sample product trial contests and giveaways. The all-in-one funnel builder for ecommerce. Leveraging traditional tiveaways like in-store promotions, magazines, newspapers, and Gibeaways, to online channels like websites and social media, brands have mastered the art of running and promoting successful sweepstakes. In this sweepstakes example, Pepsi aimed to elevate the summer grilling season at Walmart stores. You can link to this landing page from your Instagram bio.
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Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits. That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3.

They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be. E-commerce giveaways are an extremely cost-effective way to generate an influx of leads.

After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot. Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website.

Emil is the CMO of Drip. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox. See every customer story through clear insights and data.

Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. Integrations Show submenu for Integrations Featured Integrations.

Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip? If your platform would help us on our mission, we'd love to hear about it. Get in touch. Some states rules are more stringent than others. You must also file a list of the winners with complete names and addresses.

New York: requirements here closely mirror those of Florida except for the timing. You must register and bond the sweepstakes 30 days before the promotion begins. Michigan: a requirement to visit a store or retail location to enter a sweepstakes is prohibited in Michigan.

Additionally, you may not run a sweepstakes related to tobacco products. California: there are strict regulations in California regarding alcohol-related sweepstakes.

A note on Rocket Lawyer: this site offers a free contest rules wizard to help you build them for your sweepstakes or contest.

The document is free with a one-week free trial. Before you launch your promotion, be sure to research the social media contest rules for each platform where you plan to promote your contest or giveaway. A lottery consists of three things:. Federal and state laws prohibit private entities from running lotteries.

If your promotion includes the three elements above — consideration, chance, and prize, you may have created an illegal lottery. A contest is a promotion where winners are, presumably, chosen based on skill.

There is little-to-no random chance involved. Ensure that your promotion is a legitimate contest or sweepstakes — avoid creating an illegal lottery.

Do not require your participants to purchase anything to enter your giveaway. Make your contest or giveaway rules widely available and ensure they comply with applicable federal, state, and local laws.

People and governments are getting more and more serious about protecting their privacy and understanding how businesses plan to use the data they collect from consumers. You should include a link to your privacy policy or craft one specific to your campaign.

The example below is just an example of what your giveaway or contest rules could look like. Bracketed fields represent areas you could replace with information specific to your promotion. If you decide to use this template, you assume all of the associated risks.

Consult with a legal expert to ensure your final set of rules is compliant with current state and federal laws.

Neither Woobox nor the author is providing legal advice. Starter Template — Giveaway or Contest Rules. You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered.

This can be a coupon for their store or a free digital comic of their choosing. They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners.

This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC.

Lays could have also used bonus actions to get social media users to share the giveaway and refer friends. These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car!

The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers. People were requested to register with their email address to enter.

Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one.

The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google.

The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads.

However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers.

See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other.

However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest.

Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build.

The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.

Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base.

If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand.

People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience. Choose a prize that your target audience finds desirable.

From the examples above, the DC Comics giveaway had one of the best giveaway prizes. They offered a prize that would be most desired by Suicide Squad fans the target audience. Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Selecting a generally used product as your prize can potentially draw a larger audience to your giveaway. The numbers might seem exciting, but you run the risk of attracting too many poor-quality leads. Create rules for your giveaway that are reasonable, attainable, and compliant with the law.

List the start and end dates of your giveaway, along with instructions on how to enter.

Contest & Giveaway Rules Template to Write Your Own Pin It on Pinterest. It can also increase customer satisfaction and, in turn, their likelihood to repurchase. Provide a statement about how the odds of winning is dependent upon the number of eligible entries received. Free Pizza for a year is as good as it gets! Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page.
What are some online giveaway ideas?

If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition.

Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest.

If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process. Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business.

This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time.

Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record.

For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search.

This not only attracts more participants but reinforces that your topic is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in.

For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link!

Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own.

The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Did you achieve your goal? This analysis can help you improve your future campaigns.

Use these seven giveaways for inspiration. A tried-and-true way to reach more of the right audience is to team up with brands they already follow to co-host a giveaway. Combine your resources to create the ultimate prize bundle.

A post shared by Primally Pure Skincare primallypure. Research which products your audience uses outside of your category, and assemble a dream team. Your followers will flock to a travel giveaway. Tease it with photos from the destination and details about the accommodations. The only thing people love more than free prizes?

Free prizes with an element of surprise. To keep the momentum going, ask the winner to film an unboxing video when they receive their prize.

Giveaway is not affiliated with TikTok booktok books book bookclub bookworm giveaway bookish booktoker bookrecommendations indie indiebookstore independantbookstore bookstan shoplocal giveaways duluthmn SlurpeeRun greenscreenvideo HPRadicalReuse.

Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. To up the ante, give premium freebies to those that enter within a certain timeframe. Thank your followers when you hit a major milestone.

We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness. Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea. Seasonal contests are a timely way to drive engagement and highlight a product or service.

The cuteness is killer. Despite the rise of TikTok, Instagram is holding its ground in terms of popularity and functionality. The photo-centric social media platform still makes Instagram a must-have for big brands and smaller businesses alike. The first thing that stands out about this contest was their use of a landing page.

As you can see from the entries, the burgers submitted are nothing short of amazing. The hashtag has just under 1, posts, but considering how much work it is to develop a recipe, this number is impressive.

Not to mention, Food Network has collected loads of content that can be used for further marketing. They can showcase some of these recipes to inspire and capture the attention of other home cooks. One example of a natural contest partnership is between Traeger Grills and YETI, who teamed up to award seven winners some seriously beefy prize packs.

The participants had to post a photo of their BBQ setup and include some mentions in the post - a pretty small time investment in relation to the high-value prize. Their minimal barrier to entry paid off big for both brands.

In other words, 1, loyal customers proudly showed off their Traeger and YETI products. These types of contests are simple but effective in helping brands to engage followers as well as gain a few new ones. For example, contest software such as ShortStack offers a comment-import feature , as well as winner selection features to help you choose one or more of the comments at random.

You can link to this landing page from your Instagram bio. Then, step it up another notch by building a feed to collect your hashtagged entries and display them in a gallery. And, just like the TikTok contests, enable voting to promote further engagement. Pepsi and PEEPS paired up to not only launch a PEEPS flavored Pepsi say what?!

but to launch the HangingwithmyPEEPS sweepstakes. This exclusive and eye-brow-raising new flavor can only be experienced by sweepstakes winners, which means, people are going nuts to get their hands on some marshmallow flavored soda.

Participants were asked to tweet or post a photo on Instagram of themselves enjoying spring with PEEPS candy. Needless to say, the entries were… sweet.

Unlike the other social media platforms, Twitter allows you to host retweet contests in which participants will retweet a specific post to enter. This is a great way to encourage your content to gain further reach and broaden your following.

The bobblehead is a special edition which, much like the PEEPS Pepsi, makes it highly coveted by fans. The contest earned the SF Giants nearly 3, retweets, making the reach of the original post extensive and this contest a huge success, to say the least.

With summer right around the corner, draw inspiration from these brands to build a creative promotion strategy that will level up your profit potential, while helping you to collect leads and followers. To kick your contest up a notch, use a landing page to house important contest details and include other elements such as a voting gallery and entry form.

The templates included in this article are great for helping you to get started. No commitments, cancel anytime.

Contestss shows that conteests free Free sample offers can immediately boost sales. It can also increase Sample product trial contests and giveaways satisfaction and, conrests turn, their likelihood giveawaye repurchase. The same principle applies to your online store visitors. Even though your eCommerce store is digital, you can still take advantage of other forms of free samples. Giveaways and contests the free samples of eCommerce pique the interest of your online visitors. Incorporating them into your marketing strategy can be a smart way to generate more sales for your store.

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How to Use ViralSweep - Giveaways, Sweepstakes, and Contests

Sample product trial contests and giveaways -

In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way. This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers.

Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:.

Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this.

Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos. Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags.

So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense. Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads.

But they only work if you get your targeting and placement right. Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip.

Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games. Skip Navigation Drip Demo Drip. Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot.

Guide, collect, and connect with customers beyond the inbox. See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue.

Read Case Studies. Integrations Show submenu for Integrations Featured Integrations. Facebook Custom Audiences. Shopper Activity API. Have a tool that would pair with Drip? If your platform would help us on our mission, we'd love to hear about it.

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Get closer to your customers with Drip. Try Drip free Demo Drip Sign in. Blog Ecommerce Marketing September 4, 17 min read. By Whitney Blankenship. Table of Contents.

Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway? How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them.

Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants.

Whitney Blankenship Whitney is the Content Marketing Manager of Drip. Come for the automated marketing. Stay for the endless revenue growth. Start a day free trial, no credit card required.

Try Drip today! Related posts. Then, have fun planning your giveaway. Social media giveaways can be as simple as asking entrants to follow your brand page and tag a friend in the comments, or it could involve asking them to share their own photos to enter the contest.

Whatever you do, be sure to read up on and follow the promotional guidelines of your chosen social media platform. You could even collaborate with another brand like Nutribullet did in this Instagram contest. A sweepstake is a contest where winners are selected at random.

This type of contest is conducive to lead generation, as the rules for entry can be as simple as entering an email address for the chance to win a prize. If you decide to run a sweepstake to boost lead generation, consider setting up a contest landing page where you tell entrants the details of the sweepstake: what prizes are available, how to enter, and when a winner will be drawn.

Next time you plan to host an eCommerce contest, think about how you could make it more appealing through gamification. Gamification inspires customers to take action through a sense of reward and achievement.

It draws on our emotions , which then impacts our levels of satisfaction and brand love. For your eCommerce store, you could create a virtual game that customers can take part in online. Remember, the more appealing the prize is, the more likely people are to participate.

In a similar vein, referral contests can also be a powerful tool for amplifying the performance of your eCommerce store.

Referral contests are straightforward: customers can refer a friend to gain an extra entry in your contest. Rewarding contest entrants with bonus entries further incentivizes customers to participate in your giveaway by increasing their chances of winning.

For instance, you can give users a second entry when they mention your giveaway on Twitter, and a third one when they share a unique referral code to get their friends to enter the contest.

You could up the stakes even more by creating a leaderboard to build the sense of competition. Rather than just offering a seasonal discount like most eCommerce stores, develop a well-thought-out seasonal giveaway or contest to stand out from other online retailers.

One giveaway idea you could run during a festive period is a day Christmas giveaway. This could comprise a series of small daily offerings, all of which lead up to one grand prize on day 12 of the giveaway. This will not only boost sales over Christmas, but also increase customer retention by encouraging them to reengage with your contest constantly.

We cannot stress enough how important it is for your contest to be goal-led. As soon as you start thinking about your eCommerce contest idea, first consider what you want to achieve with the contest. For example, if your goal is to increase sales, your KPI will be to measure the number of orders received.

When deciding on a prize, consider what would interest your audience the most. At the same time, you need to make sure the prize is financially viable for your brand. To do this, you need to determine if the cost of the prize will be redeemed in forecasted conversions, leads, or new customer acquisitions.

Tip: Make your prize something that you can encourage the winner to create UGC out of. It should introduce your winner and their fans to your brand.

To make your eCommerce contest or giveaway a success, you need to have a solid marketing strategy in place. Whenever you host a giveaway event, you should have a checklist of marketing activities to perform before, during, and after the contest campaign. Before the contest takes place, you need to create a contest landing page.

This page should be the go-to place to tell your audience everything they need to know about the contest. Make sure it contains enough information to generate interest while focusing predominantly on encouraging buy-in.

Tell people how they can take part, and make it as easy as possible for people to enter your contest from this page. You could add a countdown bar to your landing page or as a pop-up box on your eCommerce store to build excitement in the lead up to the contest going live.

Besides updating your own website, you should also plan out your social media activity. Create a series of pre-launch posts to drive interest and let customers know about your upcoming contest.

This will further extend the reach of your campaign, increasing its chances of virality. If going viral is one of your goals, work a viral loop into your marketing strategy by making your contest shareable. A viral loop is a referral marketing tactic that will drive continuous referrals to your contest.

Create a series of contest-related emails comprised of pre-launch teaser emails, an announcement email, contest reminders, and post-campaign emails including a winners spotlight and suggested next steps.

This content provides 30 promotional giveaway ideas to help goveaways stand out znd engage with their target audience. Nurture current prospects? Engage your customers? Or something else? After all, promotional giveaways are hardly a new marketing tactic.

Author: Zukasa

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