Category: Family

Sample giveaway deals

Sample giveaway deals

This Gifeaway ensuring that all Test out new video games are eligible giveawy win and that the contest is fair. Gamify Your Entry Process. Sample giveaway deals Sampe popup gievaway this one, you can collect email addresses and increase user engagement with catchy quizzes. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize. Guide, collect, and connect with customers beyond the inbox. All in one place.

Sample giveaway deals -

Like any type of promotion, it makes most sense to launch your giveaway campaign during slower sales periods for your brand. Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. For instance, the best time to send emails is generally on Tuesdays and Thursdays….

Done well, promotional giveaways can grow your marketing list, generate customer referrals, and drive sales and revenue. Get it wrong and you risk devaluing your brand and turning off loyal customers. Here are five best practices to boost your chances of running a successful giveaway…. Or if you want to capture more email addresses, try targeting new customers visiting your website via onsite popups.

The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest. For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize.

Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:. Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience.

As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page. In the marketing world, simple is always best, and giveaways are no different.

Sure, your legal team will likely want to cover your back with a bunch of terms and conditions. But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible. National lotteries are a good example.

They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers. Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :. Unlike J.

Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback.

Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:.

Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. List of Places Where Kids Eat Free.

Looking for more info on getting free samples? Check out our free stuff here. By using the links on our site to purchase products, we may receive a small commission that helps us to find even more great deals and giveaways. Where To Sell Used Stuff Food Deals. The Freebie Guy® DEALS FREEBIES SWEEPS.

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Bonus: Download 4 free, customizable social Samlle contest Sample giveaway deals to Affordable dining options you get deeals promoting your contests on Savings on snacks, Twitter, and Facebook. Low-cost pantry essentials Instagram giveaway or an Instagram contest is a type of promotion involving a brand or creator gifting a product or service to an Instagram user. Users can enter the contest based on criteria defined by the giveaway organizer. Start by deciding what the goal of your contest is. More followers? Giveaways and giveawau are an excellent birthday card samples hacking technique that Giveaeay used by Affordable dining options of the biggest brands Sample giveaway deals there to engage and Sampl a target audience. These Savings on snacks Saample have been hosting giveaways for decades, at their stores, in magazines and newspapers, and on TV. Nowadays, massive brands like Lego and Coke effectively host giveaways on their websites and social media. Big brands can generate a ton of buzz around their campaigns while achieving crucial marketing goals. We listed some of the most memorable giveaway and sweepstakes examples.

Sample giveaway deals -

To make your product launch giveaway successful, consider the following tips:. Offer a free sample of the product with purchase. Give away a limited-edition version of the product. Give away a branded item like a tote bag or t-shirt. Offer free shipping on all orders placed during the launch period.

Include a free gift with every purchase over a certain amount. Offer discounts on future purchases for those who participate in the launch giveaway. Send out thank you cards or emails to everyone who participates in the launch giveaway.

Know your goals. Set the rules of your giveaway. Choose the right prize. Figure out how to promote your giveaway. Keep it legal. Run the giveaway fairly. Plan for success and failure. Entering a giveaway is easy - all you have to do is like a page, share a post, and tag a friend.

But what goes into making sure a giveaway is successful? There's more to it than just putting up a prize and waiting for people to enter. In order to make sure your giveaway reaches its full potential, there are a few things you should avoid doing. Not having a clear purpose or goal for your giveaway.

Not promoting your giveaway enough. Making your entry requirements too complicated or difficult. Not having an engaging prize that will attract people to enter. Not following up with your winners after the giveaway is over. Avoid these mistakes and you'll be on your way to running a successful giveaway!

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Oct 17, 8 min read. Effective Promotional Giveaway Ideas For Small Businesses. Run A Photo Contest. Free Gifts With Every Purchase. Discounts Vouchers For The Next Purchase. Gift Customization. Branded Swags And Merchandise. Themed Gift Baskets. Be Creative And Show-off. Partner With Other Businesses.

Give Back To Community. Gamify Your Entry Process. Happy Hour Box. Surprise Coupon. Service Add-ons. Instead of listing the rewards, the page features images of products showcasing their descriptions along with their retail value.

This helps participants estimate the worth of the prizes they can win simply by entering the lucky draw. Another thing that this giveaway landing page example does differently—it shares a CTA button, not a short form, that takes visitors to another page asking for their email.

This page is designed to be on-brand with clear, converting copy explaining the benefits and participation instructions.

The icing on the cake: a fun illustration of their product with a quotation box asking for phone numbers to increase winning chances—a smart way to get leads into the SMS sales funnel. SEE MORE: 6 Real-Life Popup SMS Examples That Drive Text Message Marketing Leads.

Buzzing with ideas to create your own giveaway landing page? Use ConvertFlow to create landing pages yourself—no outside help needed. Start by choosing from a pool of landing page templates.

Here's a few of our top giveaway landing page templates that you can customize and use right away:. Create Free Account.

Get A Demo. FEATURED content. Sign In Sign Up. Sign Up. Giveaway Landing Pages 6 Giveaway Landing Page Examples You Can Copy Today with Templates A winning giveaway landing page does two things: builds hype around the contest and provides participation details.

Giveaways are an effective way to increase brand awareness and collect lead information. What is a giveaway landing page? SEE MORE: 6 Contest Landing Page Examples to Help You Create A Winning Competition Key elements of a giveaway landing page So what does a high-converting giveaway landing page include?

Keep in mind the following six elements: Giveaway landing page best practices Attention-grabbing headline. You need to hoko people in right away with a headline spotlighting what participants can win. Visually engaging imagery. Benefits of taking part. Share the benefits of joining the giveaway by clearly highlighting the prizes participants can win.

Clear entrance instructions. Explain exactly what interested folks need to do to enter the contest. Short entry form. Make sure you ask for the needed details only, capturing at least an email address—making the process as frictionless as possible.

Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link!

Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests. Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value.

It needs to excite your prospects, and persuade them to engage with your contest. If you sell clothes, then this is an obvious one. Clothing giveaway example.

Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example. Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:.

There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize.

KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice. Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own. This giveaway prize idea is especially good if you run a service business.

Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions:. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now?

Well, it depends on your business, but for this office catering company, it made perfect sense! For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering. But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:.

Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event!

The final promotional giveaway idea on the list is to offer a prize that gives participants exposure. This tactic is very common with photo contests when you have a big social following. Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure.

See the example below from a pet company that featured photo contest participants in a yearly calendar:. Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers.

We hope these 30 promotional giveaway ideas will give you a leg up on your competition! Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders. Learn what they are and how to stay in compliance with this quick read. Learn how you can use query string parameters in your next entry form to collect better data and engage users.

Szmple winning giveaway landing page does Sampld things: builds hype Sample giveaway deals the Affordable dining options giveawxy provides participation details. Learn how these six giveaway landing drals examples succeed Perfume Sample Deals doing this, plus grab the templates to create giveawah own today. But, their entire success depends on how well you design your giveaway landing page—a place where you share the benefits and rules of participation. A giveaway landing page is designed to encourage people to join your giveaway by creating excitement around the prizes and providing details to participate. Sure, you can announce giveaways on your homepage or blog page. But those pages tend to be crowded with multiple CTAs such as social sharing buttons, signup forms, and more.

Giveaawy content provides 30 Fiveaway giveaway ideas to giveawwy businesses stand out and engage giiveaway their target feals. Nurture current prospects? Engage dewls customers? Or something Savings on snacks After dealls, promotional giveaways are hardly a new marketing Free Product Test. Brands deaals been using giveaways and sweepstakes for Samplf long as marketing has existed, hoping to generate interest and sales for their products cost-effective beverage choices services.

So are you ready set your brand apart? The list of Sakple is broken down into giveawayy following sections:. We'll Samle with the Sampel and drals of your promotional giveaway.

The deaps of your promotional giveaqay needs givwaway be deala and giveaaway with your brand. If people land on Affordable meals for students standalone landing page Free gardening demos looks nothing like your gieaway, the form is Sample giveaway deals, your rules Saample terms Free sports equipment trials hard to find, giveawxy the design looks like a scene out of Back to the Futurethen you will aSmple lose gkveaway.

via GIPHY Szmple inspiration from Samle vacation giveaway from Adrien Gagnon:. Build glveaway own with ShortStack's Giveaway template View and Create Your Own The hero image is crystal clear and high quality, the text has a modern design edge, and the colors are on brand.

There are certain edals of a promotional giveaway givdaway page that are Saple to perform well. So there is no small size vitamins in recreating the wheel; learn from others ggiveaway replicate Sampld has been successful before.

One way edals doing this is to use a giveaway builder that has a library of proven readymade templateslike ShortStack:. ShortStack Value-for-money meal deals template library View Templates You can start with a giveaday and customize it Affordable dining options complement your brand.

Givsaway contests and giveaways first hit the digital scene, a number of social media contest solutions entered seals market. In gieaway times we ceals seen a shift away Subscription box trials this type of contest and for good Sampl.

This way, the success of your dealss is not reliant on another platform. Dexls control your own destiny. A common reason brands choose promotional giveaways deasl other forms dealls lead feals is because they naturally drive more Sampld from participants.

Remember, your eeals are giveaay exposed dsals all sorts of noise affordable food prices information when they are dezls.

Here are some giveawya giveaway ideas gvieaway increasing Sxmple. The best Swmple giveaways dea,s fun. They trial size makeup elements of givewaay to elicit feelings of Smaple and excitement givewaay participants, Savings on snacks.

Samle example, 23 City Gibeaway Catering decided to give Swmple 23 different prizes, on 23 different days. This is a crafty way to inspire Discounted meal promotions and create edals in a giveaway.

Gamification giveaway example. Built Free book chapters ShortStack's Multi-Day Giveaway Calendar template View gveaway Create Discount bulk food Own.

The next promotional giveaway idea Affordable dining options increase engagement is to use interactive marketing techniques. Below is giiveaway example from Grainfather Brewing who have Free samples for DIY renovations the concept of a Sajple to entice participants to gvieaway with and dsals their giveaway:.

User-generated content giveawzy a powerful force on delas media and promotional giveaways Sam;le a great way giveaday Savings on snacks into this phenomenon. Giveawa think that your giveaway could be deaps with gigeaway prospects gkveaway your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. Seals key to a successful photo contest is striking a balance between ease and effort.

The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share. User-generated content giveaway example.

Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.

Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers. Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation.

Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest. If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, brandingtiming and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business.

This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign.

With this information, you can improve the performance of your promotional giveaway next time. Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record.

For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search.

This not only attracts more participants but reinforces that your Sampple is one of interest to people. Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media.

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own.

The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads.

But on giveawxy other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed. Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.

If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template.

: Sample giveaway deals

6 Giveaway Landing Page Examples You Can Copy Today (with Templates)

He keeps the format simple, just like his non-contest Reels. As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred.

Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below.

If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme. Contests like these are also a great way to collect testimonials.

Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself. This format does not just allow you to easily keep track of entries.

It also drives engagement with a specific hashtag, which the algorithm tends to take note of. A well-performing hashtag will drive traffic back to your Instagram post and your page. Make sure to pick a hashtag that is unique enough that no one else is using it… for example, goatsarefamily.

A post shared by Manna Pro Homestead mannaprohomestead. Most of us totally forget about the contest post-entry. But sharing the winner helps prove your authenticity to users and might inspire them to enter your next contest.

Use Hootsuite to run your Instagram giveaway. From a single dashboard, you can schedule your posts, answer comments and DMs, and monitor engagement in real-time. Try it free today. Start your free day trial. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Save time and get results. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying unrelated, unfortunately.

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. Do you know how to use hashtags? How about how not to use hashtags?

The Instagram algorithm affects everyone who uses the platform — especially brands. Learn all the latest ranking factors here and find out how to get your content seen. Will adding more hashtags to your Instagram posts help you reach more people? Or is hashtags per post the sweet spot? Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products.

To up the ante, give premium freebies to those that enter within a certain timeframe. Thank your followers when you hit a major milestone. We made it to !! fantasy magicalcreatures dnd mimic dicebox artistsoftiktok smallbusiness.

Let friends get in on the fun Encourage your followers to tag their friends in your comments section or send their pals your giveaway details via direct message.

Use your giveaway as a chance to donate to people or organizations in need. When a social media contest is the best choice for your brand objectives, turn to these five examples to inspire your winning idea.

Seasonal contests are a timely way to drive engagement and highlight a product or service. The cuteness is killer.

You could win your very own Chucky doll by using ChuckyShareandScareSweepstakes. Use this as an opportunity to source content that features people using or interacting with your product, service or location.

To kickoff your contest, make a list of challenges for entrants to complete. Have them submit photo or video proof after they finish each challenge or find the right items. Award people who submit the best content. Tie back the theme of your scavenger hunt to an ongoing campaign or upcoming event.

Have fun and win prizes during the Jaguar Journey Virtual Scavenger Hunt! GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot.

Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too.

Join our contest with new work that reflects on years of Jacksonville history and envisions the next years. What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more.

But if you offer special discounts or gifts to those who leave a review or feedback, you can start collecting them with ease! Create an email marketing campaign asking your customers to leave a product review or feedback, and indicate that you'll give away special discounts, products, or free shipping coupon codes in return.

For example, you can display a popup like this one on your website and ask your visitors to leave their feedback to get a chance to win a discount. Keep your popup's description short and sweet, and use clear call-to-action buttons to encourage your visitors! You might organize bigger giveaways like contests to collect reviews and feedback for sure.

For instance, you can ask your visitors through email to share their reviews or feedback to enter your giveaway. Add playfulness to your giveaway campaigns by adding fun quizzes to your website!

By combining irresistible offers with witty questions, you can encourage visitors to take the desired action. These quizzes can be about brand trivia, and you can offer exclusive discounts for winners.

You can share your fun quizzes to organize a giveaway campaign on social media. You can add popups to your website for that purpose and offer a chance to win something in return to people who fill out your quiz popups.

For example, let's say you run a coffee-related business and plan to give away coffee packs to winners of your giveaway. You can add a multistep popup that starts with announcing your giveaway and explaining how people can attend it.

Your second step of the popup can be a related question, as shown below:. You can end your multistep popup with only one question for sure, but you might add other questions to keep the fun going! Add another related question and lead visitors to the final step, which asks for an email address to enter the giveaway:.

Using a popup like this one, you can collect email addresses and increase user engagement with catchy quizzes. Gamification in marketing is a solid strategy to encourage customers to engage with your brand!

People love playing games and winning something in return, so combining your giveaways with gamification can be your go-to strategy. You can add gamification popups to your website, which will skyrocket your user interaction as a unique giveaway example!

Remember to use a witty or catchy headline to take your visitors' attention immediately. Then, explain what you offer on your gamification popup with a short description, and add a CTA button to start the game! You can give your giveaway discount code on your winner step of a popup campaign. For those who couldn't win, you can create another popup step that says "Sorry" or "Try again on another campaign" to interact with them.

The key to effective gamification campaigns is using an attractive design with short, engaging copies. Apart from these, the gamification elements like lottery ball or spin to win will do the trick! To win back lost or inactive users, you can offer them special discounts by sending re-engagement emails.

Thanks to re-engagement emails, you can make inactive users interested in your product or service again. Use sincere language and emphasize your offer with a clear statement. Giving away special discounts can make your inactive audience excited. For example, Adidas sends a re-engagement email to its customer loyalty program members' offering special discounts on their hand-picked items.

The email's headline, "You have access," is catchy enough to lead visitors to take action. You can use attention-grabbing headlines with welcoming language to interact with your visitors and win them back with an email campaign.

You can run a photo or video contest that users will share using your product. That way, your audience will create user-generated content, aka UGC, to boost your brand visibility online. You can ask users to show their favorite products or display a product in use to attend your giveaway.

By organizing this giveaway, the brand aims to increase the user-generated content for its branded hashtag, which is a great strategy to boost engagement in social media channels. Organizing a similar giveaway and offering exclusive discounts to those who share photos of your products can be an easy-to-adapt giveaway strategy.

Start a referral program and organize giveaways for those who refer your product or service to other people. Word-of-mouth marketing works wonders, and you can grow your small business with the help of your existing audience.

Offer them special discounts or gifts, and once you refer your product or service to others, it will be a win-win situation for sure!

For example, the cereal brand Surreal sends its subscribers this email for referral giveaways:. The email starts with the headline "We're bribing you," a brilliant and witty example.

After grabbing their audience's attention with this headline, the brand explains the referral giveaways' details and adds a clear call to action button. By applying a similar email marketing campaign, you can encourage your audience to refer you to their audience.

You can partner with other businesses for mutual benefits. As a result, both businesses can increase their engagement! By finding a business partner that has a similar audience to yours, you can create giveaway campaigns. Partners can announce the giveaway on their channels, and both parties can boost interaction eventually.

Pattern Brands' partnership with other brands for a giveaway can be shown as a great example. The brand partners with various brands and offers an exclusive set of many products from these brands. The details of the giveaway are given in bullet points, making it easier to read. Also, clear CTA buttons are added to the email.

The total value of the giveaway is also stated, which can excite people to try their luck on this campaign. You can also achieve your business goals by teaming up with other small businesses. Buy one get one free campaign can be great for acquiring new customers and encouraging them to make a purchase.

You can announce your BOGO offer using a popup campaign on your website or send emails to your email newsletter subscribers. The brand Rifle Paper Co. sends an email to its subscribers for their buy one get one free offer.

Art prints of the brand are given with an image of a gallery wall and the headline "Buy one art print get one! The look of the email is attractive and eye-catching.

12 Social media giveaway ideas and contest examples for 2022

Luckily, many places offer free templates and graphics you can customize, such as Canva, the popular image editing website. You can also use a giveaway tool like RafflePress , which includes pre-made giveaway templates for Instagram.

Our first offering is a classic example of what we call news-jacking. Newsjacking is when a brand or business uses trending news topics to boost engagement and attract potential customers. In this example, a famous coffee brand uses the news of a virus spread as an excuse to promote its brand with a giveaway.

And their main goal is to grow their audience. To be in with a chance to win the contest and get extra entries, fans should take the following actions:. If you were to run this type of contest using RafflePress, you could use the Instagram giveaway template.

It comes with actions to visit your Instagram account and view an Instagram post or video. Next up, we have a giveaway post that promotes a new product range.

It includes a slideshow of 4 product versions, with the chance to win 1 by picking a favorite. You can create these types of Instagram contests in RafflePress by choosing the Instagram template suggested above and including the Surveys and Polls entry action.

This action lets you set up a quick poll where people can easily vote on their favorite. Just make sure you include an image with all prize options labeled clearly. This cute Instagram contest example uses the start of a new season to promote their account and products.

Innovative brands can capitalize on this idea by turning it into a social media photo contest with viral refer-a-friend entries. In fact, including multiple winners can help you promote different products.

In this bright example, a tattooist gives followers 3 chances to win, with the first prize being a free tattoo. Because this contest is all about building a following, the Instagram contest template from RafflePress would be ideal. You could even go a step further by creating a branded hashtag to keep track of and promote your contest.

Next is an excellent example of a business using the popularity of a product to grow its account. Big-ticket items such as this are highly desirable, so they will drive tons of entries. It induces the fear of missing out on people desperate to get their hands on it.

This action saves your contest post from being clogged with comment spam and helps you keep everything organized. In this case, the holiday is St. You could even throw in a gift card to increase the value. Next up is a contest from a larger brand that features its products as part of a prize bundle.

And it works because it taps into the audience of both brands for a greater reach. Fans need to follow the 2 brands and tag a friend in the comments to win this bundle of breakfast goodies.

In this example, the beauty brand Benefit Cosmetics teams up with a relevant brand to raise awareness for its products. An easy way to improve the quality of contest entrants for this giveaway they could use RafflePress to accept user-generated content.

By asking people to upload photos of their best beauty looks, they could feature the content on their websites to gain extra traffic. For this contest, entrants can choose any bike as the prize. This giveaway idea encourages people to visit the product website and browse the opportunities, resulting in more traffic.

You could quickly improve engagement in this contest by including a question or poll asking for their favorite choice. Sometimes reaching a milestone can be a great excuse to run a contest and celebrate. What if you miss out on something extraordinary?

You may have noticed there are hashtags for everything nowadays. And the same can be said for giveaways. Instagram has a giveaway hashtag specifically for Wednesdays called winitwednesday.

Regular giveaway hashtags can increase the reach of your contests. This is down to the hashtag being so popular that people actively seek it to find superb competitions to enter.

This brand uses a hashtag contest to promote its product and increase contest entries. They also encourage engagement by asking people to explain why they want the product.

Ever thought about working with an influencer to promote your brand? Doing so can open you to a whole new audience of engaged potential customers. In this Instagram giveaway post example, a brand partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take. And money is easy enough to transfer via PayPal and so on. You can learn more about verifying actions in the documentation here.

Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram. Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries. This Instagram giveaway example generated almost 6, likes and almost as many comments.

Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment. The great thing about taking this approach is all the entries will be right inside the entry management dashboard. This makes it easier to see at-a-glance who has qualified correctly.

Then you can use the built-in random winner picker to announce the winner of your contest. You can use a similar approach to the previous Instagram contest with this example.

In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

With RafflePress, you can ask users to visit each Instagram account. There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier. Gleam vs. From comparing all the pros and cons, we settled on RafflePress as the best tool for creating an online contest.

RafflePress is the best WordPress giveaway plugin around right now. And with its modern interface, drag-and-drop giveaway builder, and viral giveaway templates Including an Instagram contest template , you can create any contest. Built-in social actions help you grow your email list , website traffic, and social media followers with viral contests.

You might also be wondering how to track your contests on Instagram. And RafflePress has this covered too. But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity.

And with MonsterInsights dashboard reporting , you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways.

Check out this MonsterInsights review to learn how it works. Running an Instagram giveaway is legal. However, you should check any laws that might apply in your area to stay compliant.

You should also include the rules and terms of eligibility when you run Instagram giveaways. Here is an Instagram giveaway rules disclaimer you can edit, copy and paste into your next giveaway:. Your giveaway duration depends on the type of Instagram giveaway you run.

Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency. The easiest solution is to give away your own products. With a little creativity, you might be able to identify a theme and prize that makes for a more engaging contest.

For a brand like The White Company , which sells luxury homeware and clothing, the most obvious strategy is to offer up a fancy duvet set or a botanical candle as a prize. Instead, it gave customers the chance to win a mini-break at a luxury cottage on the English coast:.

Because The White Company helped style the property, effectively creating a physical case study for its whole aesthetic ; something aspirational to inspire its audience. As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page. In the marketing world, simple is always best, and giveaways are no different.

Sure, your legal team will likely want to cover your back with a bunch of terms and conditions. But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible. National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.

Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Because attractive but irrelevant prizes are spam magnets.

Instead, keep your prize relevant to your products and your value proposition. Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona.

With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J.

If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers. Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes. But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves.

But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email. Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign.

You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it. Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign. If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions. At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:. Plus, you can turn it into a giveaway with a little twist.

With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.

When you visit one of their old giveaway pages, first, they inform you that this campaign is closed. Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this.

How Do Instagram Giveaways Work? Beyond that, build your launch around times when engagement is highest across your chosen promotional channels. When Should You Launch a Giveaway? Celebrating your company's birthday with an offer like this can be great to appreciate your audience and attain loyal customers. I guess I am confused because in one of your articles you say you cannot encourage people to share a post or tag people, but yet in this article there are examples doing just that. By offering a valuable prize that lasts for an entire year, you can encourage your audience to enter your giveaway. Thanks to re-engagement emails, you can make inactive users interested in your product or service again.
SWEEPS & INSTANT WIN GAMES

A photo contest is a great way to engage people with your brand on social media. To enter, all they have to do is post a photo of themselves using your product or service, and tag your business in the caption.

You can also require them to use a specific hashtag that you create for the contest. To promote the contest, you can post about it on your own social media channels, as well as reach out to relevant influencers and ask them to share it with their followers.

You can also partner with other businesses in your industry to help cross-promote the contest. A great way to increase traffic to your store or website is to offer a free gift with a purchase.

This is especially effective if you own a small business that sells products that are consumables or have a short shelf life. Offering a free product with purchase gives customers an incentive to buy now, rather than wait until they need the product. To make this work, you need to choose a product that compliments your main product line.

If you sell tea, you could offer a free box of tea bags with the purchase of every tin of loose-leaf tea. Offering a freebie also gives you an opportunity to upsell customers on other products in your store.

You can offer a discount on a future purchase to customers who participate in your giveaway. This would encourage more people to participate, while also providing an incentive for customers to use the voucher at the business.

This is a great way to get repeat business and build customer loyalty. A sweepstake is similar to a contest, but instead of requiring skill to enter, a sweepstake simply requires that entrants take some action, such as sharing a post or subscribing to a mailing list.

Any small business can easily create and promote a sweepstake, making it a great option for businesses of all sizes. There are a few things to keep in mind when running a sweepstake:. First, make sure your prize is something that will appeal to your target audience. The prize should be relevant to your business and something that your target customers would actually want to win.

Second, be sure to promote your sweepstake widely. Utilize all of your marketing channels, from social media to email marketing to in-store promotion. Finally, make sure you follow all applicable laws and regulations when running your sweepstake.

This includes ensuring that all entrants are eligible to win and that the contest is fair. Source: Steelseries. When it comes to promoting a business, Customized Products are very helpful in getting people's attention. Not only do these items serve as a physical reminder of your brand, but they also make great thank-you gifts for loyal customers.

For example, if you own a restaurant, you might give away Customized Frisbees with your logo and contact information printed on them. Or if you run a graphic design studio, you could give away Customized Stickers with your clients' logos or favorite designs.

The possibilities are endless, but the important thing is to choose items that will be used and appreciated by your target audience. With a little thought and creativity, Customized Products can be an invaluable tool for promoting your business.

There's no better way to get your brand out there than to give away branded swag and merchandise. Swag is a great way to promote your brand and get people talking, and it's also a great way to thank your customers for their business.

Some great ideas for branded swag include:. Tote bags. Themed Gift Baskets are a great way for you to promote your brand. By selecting a basket that fits the theme of your business or the holiday season, you can create a gift that is both unique and memorable.

For example, if you are a business that specializes in selling health and beauty products, you could create a basket filled with spa items such as scented candles, bath salts, and lotions.

Alternatively, if you are a business that sells home decor, you could create a basket filled with candles, vases, and picture frames. Themed Gift Baskets are an ideal way for your business to show your customers that you care about them and are willing to go the extra mile to make their shopping experience special.

Source: The Spruce. Dinner and a movie is a classic date night, so it's no surprise that it would make for great small business promotion, too! You can partner with a local restaurant to offer a discount on dinner for two when customers present your business's coupon.

Pair that with discounted or complimentary movie tickets, and you've got yourself a winning promotion and a successful giveaway. This type of giveaway is well-suited for businesses in the design industry because it allows you to show off your creative chops while also giving customers a chance to engage with your brand.

The premise is simple: you create two images that are identical except for a handful of discrepancies. Then, people can enter to win a prize by correctly identifying all the differences. This is an ideal social media giveaway because it's easy to share and enter, and it can be a lot of fun for both your business and your followers.

Plus, it's a great way to get people talking about your brand and showing off your work at the same time! When it comes to social media marketing, videos are the name of the game in Try making a Reel to draw viewers in and advertise your contest.

For the giveaway below, the creator made a Reel that first engages users with strong visuals and sounds an ASMR-ish cooking video and includes a contest in the description. He keeps the format simple, just like his non-contest Reels.

As a creator, paid partnerships are one of the best ways to make money on Instagram —and as a business, paid partnerships are a great method for expanding your target audience and getting some major street cred. Partner with a trusted creator who has an impressive portfolio for the best results—for example, the adorable visuals in the paid partnership contest below.

If your page advertises products you can ask entrants to post a photo with your wares. You can also encourage your audience to post a photo that simply follows a theme. Contests like these are also a great way to collect testimonials. Hashtags make for a great way to host giveaways. Like a user-generated content contest, hashtag giveaways require entrants to post to their page or stories under a specific hashtag you determine what that is yourself.

This format does not just allow you to easily keep track of entries. It also drives engagement with a specific hashtag, which the algorithm tends to take note of.

A well-performing hashtag will drive traffic back to your Instagram post and your page. Make sure to pick a hashtag that is unique enough that no one else is using it… for example, goatsarefamily. A post shared by Manna Pro Homestead mannaprohomestead. Most of us totally forget about the contest post-entry.

But sharing the winner helps prove your authenticity to users and might inspire them to enter your next contest. Use Hootsuite to run your Instagram giveaway. From a single dashboard, you can schedule your posts, answer comments and DMs, and monitor engagement in real-time.

Try it free today. Start your free day trial. Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite.

Save time and get results. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B. She attributes her great sense of humour to 9 years of braces and good ol' elementary school bullying unrelated, unfortunately.

Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy. Do you know how to use hashtags?

How about how not to use hashtags? The Instagram algorithm affects everyone who uses the platform — especially brands. However, they also sell digital subscriptions and have other monetization options on their website. So the boost in website traffic from their giveaway will be more than welcome.

The increase in traffic can result in new subscriptions and a boost in ad revenue. This giveaway will still be enticing for those who only workout at a gym because of the supplements that are on offer. It was also a missed opportunity to use the giveaway to boost social media followers.

Allowing entrants to complete bonus actions to receive points is another critical aspect that this giveaway could have included. Bonus actions will give anyone a chance of winning something, like a 3-month subscription to their magazine. Want to see a live demo of a Gym Giveaway made with VYPER? Lego hosted a contest that required people to create and submit a custom Lego build.

Contest winners will receive exclusive Lego sets, and their winning Lego build will be displayed at the famous Lego House in Denmark. This contest requires people to create their own creative Lego build.

Contestants will have to either purchase new Lego pieces or use the ones they already own. When a contestant has finished their build, they will have to submit their entry for review. The next phase will be the crowd voting phase, after which winners will be announced. The prizes included four exclusive Lego packs as pictured above.

The prizes are somewhat unique, yet desired by a broad audience. This means that this campaign can potentially generate low-quality leads.

However, some of the prizes are advanced Lego sets that hardcore Lego enthusiasts will appreciate. Lego could have just given away a Lego Death Star or Harry Potter set. But they were careful in choosing something that experienced users will love.

The contest is hosted on a dedicated website that has no useful links that direct visitors to an online store or any other Lego owned franchise. Lego can use their contest as an opportunity to bring awareness to their properties movies, games, and toys.

The Lego contest is an excellent lesson in using an online contest for brand building. Dove held a selfie contest with the grand prize being a spa experience for two people.

Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture into the comments section of the giveaway post. VYPER allows you to create bonus actions for your giveaways.

If your goal is to gain Instagram followers, you can choose to set up an Instagram action as pictured above. A spa experience for two people. An audience that has an interest in beauty and wellness.

Apart from that, the only other goal Dove achieves is brand awareness. The giveaway took place within a single Facebook post, which is great. However, Dove could have used a service like VYPER to manage their giveaway instead of manually going through entries.

Facebook users were required to sign up to receive notifications when the giveaway started. Free Pizza for a year is as good as it gets! This means tons of new email and phone leads that they can market their business to in the months to come.

However, the prize is a bit too general and would have attracted a broad audience. In other words, they had to deal with plenty of new leads wanting to opt-out of their email and SMS marketing campaigns. The giveaway prize might be the only issue here. Of course, it is a wonderful prize.

People with little to no interest in pizza yes, these people exist! may still enter to win the prize so they can offer it to someone else. They could submit their email address to enter and then opt-out of future marketing emails.

This way, the entry method would filter out some poor-quality leads Similar to the Lego Contest. Looking for more Contest Ideas?

We compiled tons of contest ideas into a single blog post. Read the full post here. DC Comics hosted a giveaway to promote the release of The Suicide Squad Blu-ray. The giveaway was hosted on their YouTube channel and promoted on the DC Comics website.

Comic Book enthusiasts were requested to visit the giveaway entry video on the DC Comics YouTube channel to submit their entries.

YouTube users were required to complete their submission by leaving a comment on the video. The prizes on offer are exclusive products and items that will draw a specific audience. The audience being hardcore DC Comics fans and comic book collectors.

DC could have mixed things up here by adding Batman and Superman products to draw a larger audience. However, they took a more focused approach to promote their new Blu-ray release by sticking to a Suicide Squad themed giveaway. This suits DC just fine as they are mainly trying to attract Suicide Squad fans to the giveaway.

Its the Suicide Squad fans that will most likely want to own the blu-ray. They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent.

However, it seems like this giveaway is reserved only to DC comic book readers. There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well?

Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service.

We all know how passionate comic book enthusiasts can be. You can only imagine the disappointment in those that did not win this awesome prize.

How to run a social media giveaway or contest T-Shirt Contest Popup Template. Offer a free sample of the product with purchase. Facebook Twitter LinkedIn Instagram YouTube. John Turner. This is an excellent way to show your appreciation for their patronage and give them the incentive to continue using your business in the future. Subscribe to get Free WordPress Tips and Resources. Stacey Corrin Writer.

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