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Sample giveaways and promotions

Sample giveaways and promotions

Matte Sunglasses Two Tone. This creates ajd sense of familiarity and trust, which accelerates the sales process. Built with ShortStack's Photo Upload Giveaway template. Stay for the endless revenue growth.

Sample giveaways and promotions -

BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:. Promotional giveaways almost always have an element of virality already built in.

For example, you can give entrants additional entries for every other person they get to sign up. All they need to do is share it on social media with a unique link!

Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own. The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process. This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign.

By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. It needs to excite your prospects, and persuade them to engage with your contest.

If you sell clothes, then this is an obvious one. Clothing giveaway example. Built with ShortStack's Giveaway template. You may even give away a gift card for another business, like Amazon for example.

Bundle a few high-value items together! Just make sure the bundle components complement each other, like this Halloween movie-deal example:.

There is no better way to ensure that giveaway participants have an interest in your product or service than to offer it as a prize. KitchenAid followed this simple formula below:. One way to increase the chance of a participant liking your prize is to give them a choice.

Pick a prize giveaway example. Built with ShortStack's Pick Your Prize template View and Create Your Own. This giveaway prize idea is especially good if you run a service business.

Instead of giving away a physical product, you could offer a free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions:. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now?

Well, it depends on your business, but for this office catering company, it made perfect sense! For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering.

But if you are in the travel industry like Topdeck, Busabout, and Etihad Airways, then they make perfect sense:. Annual events are a topical reason to run a promotional giveaway and engage your audience. If you are running a giveaway for a specific event, then make sure you tailor the prize to align with the event!

The final promotional giveaway idea on the list is to offer a prize that gives participants exposure. This tactic is very common with photo contests when you have a big social following.

Or, when you produce a collated output at the end of the giveaway which provides people with additional exposure. See the example below from a pet company that featured photo contest participants in a yearly calendar:.

Promotional giveaways are a great way to engage with your prospective customers, generate leads, and nurture those leads into paying customers.

We hope these 30 promotional giveaway ideas will give you a leg up on your competition! Get Started Today. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing.

In an effort to improve security and the over-all experience of email recipients, Gmail and Yahoo have implemented new requirements for bulk senders.

Learn what they are and how to stay in compliance with this quick read. Also, DC could have used this giveaway to build their email list and social media followers.

DC has an online comic book service which could have also been promoted. They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be.

You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing.

They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads. However, the giveaway still makes for a great PR stunt that creates brand awareness.

This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends.

These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers.

People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform. com that are below that price. Shift was also kind to allow the winner to take a car that costs more.

As long as the winner pays in the difference. The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads.

Assuming that the best leads for Shift are people who need a car and can afford one. The format of this giveaway is superb.

They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts. Shift could have aggressively promoted the giveaway on social media, email, and on their website.

They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize. Sure, an awesome prize will bring in more leads.

However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers.

See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway.

While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page. Their entry method requires participants to submit some form of media.

People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand. Imagine a bunch of friends getting together to create the ultimate Lego build.

The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build. In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out.

Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc. Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists.

You can also host a giveaway to direct people towards completing specific tasks. For example, using a giveaway to get more views on a YouTube video or more app downloads.

A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you.

You can also treat giveaways as a PR marketing campaign. The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host.

Your prize is probably the most crucial factor in your giveaway. Selecting a relevant prize will ensure that your giveaway attracts your target audience.

Choose a prize that your target audience finds desirable. From the examples above, the DC Comics giveaway had one of the best giveaway prizes.

They offered a prize that would be most desired by Suicide Squad fans the target audience. Now that DC has the attention of their target audience, they can then effectively market their product which was the latest Suicide Squad Blu-ray.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:.

The result? A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway? Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point. So when the company offered the chance to win a branded coffee mug, customers jumped at the opportunity:. If the purpose of your giveaway is to get in front of new audiences, one effective approach is to team up with a complementary brand.

That way, you get instant access to their customers plus you get to share the promotional costs. For this strategy to pay off, your collaboration needs to make sense.

Yet this campaign worked by leveraging nostalgia. Giveaways are one of our favorite strategies for generating ecommerce leads. But they only work if you get your targeting and placement right.

Drip is that platform. Our powerful segmentation tools bring together all your store, visitor, and marketing data—helping you build behavior and engagement-based segments that get you in front of exactly the right people , every time.

Find out for yourself by signing up for your day free trial today. Whitney is the Content Marketing Manager of Drip. Ecommerce and customer-obsessed, when she's not creating amazing content, she's busy cross-stitching, painting, or playing video games.

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By Whitney Blankenship. Table of Contents. Table of Contents: What is the Goal of Your Giveaway? When Should You Launch a Giveaway? How to Run a Successful Business Giveaway 11 of The Best Giveaway Ideas That Work and How to Execute Them.

Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants.

Whitney Blankenship Whitney is the Content Marketing Manager of Drip. Come for the automated marketing. Stay for the endless revenue growth.

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Sample giveaways and promotions -

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Postal Code. Email Address. What is Your Role in Buying Promotional Products? So there is no point in recreating the wheel; learn from others and replicate what has been successful before. One way of doing this is to use a giveaway builder that has a library of proven readymade templates , like ShortStack:.

ShortStack contest template library View Templates You can start with a template and customize it to complement your brand. When contests and giveaways first hit the digital scene, a number of social media contest solutions entered the market.

In recent times we have seen a shift away from this type of contest and for good reason. This way, the success of your giveaway is not reliant on another platform.

You control your own destiny. A common reason brands choose promotional giveaways over other forms of lead generation is because they naturally drive more engagement from participants.

Remember, your prospects are being exposed to all sorts of noise and information when they are online. Here are some promotional giveaway ideas for increasing engagement:.

The best promotional giveaways are fun. They use elements of gamification to elicit feelings of intrigue and excitement in participants. For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days. This is a crafty way to inspire curiosity and create engagement in a giveaway.

Gamification giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own. The next promotional giveaway idea to increase engagement is to use interactive marketing techniques.

Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest. The key to a successful photo contest is striking a balance between ease and effort.

The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things. If you want to get a ton of participants for your contest then give away a holiday or a car.

But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants.

Relevant giveaway example. Built with ShortStack's Trivia Quiz template. Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running.

Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition. Urgency giveaway example.

Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest.

If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process.

Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel. On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience.

The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales. Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact.

Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business. This creates a sense of familiarity and trust, which accelerates the sales process.

For example, you may test conversion elements at each stage of the campaign.

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Building A Brand 03 - Build Hype Pre-Launch With Giveaways \u0026 Samples!

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